Giving your service 'legs' means you make it ... Giving your service legs means bridging the gap from fluffy language to ... your choice client ... they need and will spend money on
Giving your service 'legs' means you make it tangible. Giving your service legs means bridging the gap from fluffy language to something your choice client recognizes they need and will spend money on.
If you don't give it legs, the gap between what you say and what your choice client needs is too wide to bridge. It's nearly impossible for your choice client to make the leap and understand how you can help them.
Here is precisely how you do it: Give your service legs by ending everything you write with a result. Give your service legs by ending everything you say with a result.
Example - No Legs: "I am happy to give you a proposal."
Example - With Legs: "I am happy to propose two solutions, each will outline the specific results you can expect if we move forward with this project."
Giving your service legs is not difficult. It just takes a little attention and a shift in how you think about your business...and your clients!
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