Kenneth Ajoku

How To Improve Your Customer Relations With A Promise!

Today I will show you how you can "Under Promise" something for your customers and yet "Over Deliver" leaving your customer singing your praises to all of their friends, family and colleagues.

Have you ever been promised something only to be disappointed later on?

How did you feel about it?

Today I will show you how you can "Under Promise" something for your customers and yet "Over Deliver" leaving your customer singing your praises to all of their friends, family and colleagues.

The best way to illustrate this marketing strategy is by way of example;

I promised to delivery a large quantity of marketing material to one of my customers, Steve, who needed them for a business promotion he was conducting in a few weeks time. I knew very well that I could delivery his order in the next few days.

But I promised to deliver them by the following week.

In a few days I called Steve and told him that his order was ready. He was ecstatic as he was expecting his order in a week’s time.

I "Under Promised and Over Delivered!"
 
This strategy serves a dual purpose, firstly Steve was very impressed with my speedy delivery and secondly this strategy gave me some slack in case I encountered any unforeseen delays (which Steve would never need to know about, hence avoiding disappointment and giving satisfaction)

For the last eleven years I have been working with both individuals and (SME), Small to Medium Sized Enterprises to help them to maximise their profit levels. I have accomplished staggering results using marketing techniques such as the one that I have shared with you today. So take this marketing tip today and use it to promote and boost your business.

Try this, it really works and produces overwhelming results.

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