How to keep your current subscribers for eternity?

Online business owners using email marketing campaigns always have a fear of losing their subscribers anytime. Whether you have just started in the field of marketing your products via email, or you are an old marketer, you should get concerned about losing your leads if you have not yet consider the fact that many marketers lose their almost half of their subscribers within thirty days of opt-in process.

One of the best email marketing strategies is to use double opt-ins. This way you give people chance to confirm their subscription, and then you also come to know which group or domain of people you should target the most by seeing their response of confirmation. Always give your users options to chose among the information they could receive if you have a number of products or service to offer.

It is a well known fact that the basic purpose of email marketing is to maintain present and acquire future customers. Whenever a new person opt-ins in to your list, they are basically doing that for one of the various reasons. They might have found your product interesting, and plan to buy soon, or they might want to get more information, or you might have offered something for free and they want to take advantage of that. The last reason is the one that works out the most. If you want to hook up maximum number of subscribers, always offer something free, without any strings, in your emails. And don’t just stop after offering it once. Do this frequently, and at times you may attach some strings with it, but better not make a habit to always bind free stuff with purchase.

Do not ever start sending out emails only targeting to your brands. If you want your subscribers to stick to your products and want them to get interested in your future upcoming products, always compose emails that give reasons why they should get interested or why they should start buying your product. Like for an example if you have an acne-free soap to market, don’t just write everything about your soap, and boast about its features right away. What you should do is to mention what can happen if you have a lot of acne developing on your face recently, or you can say that how acne is caused and what harmful bacteria it can nourish on your skin. After this only you must mention your product as a remedy. This way you will develop much more confidence in the customer and will make him/her curious to know more about your product. Whatever, you do, never lie. That’s the basic formula for everything, if you want to run a successful business.