How to market your brand online

With so many brands on the market, it is becoming increasingly difficult to stand out against them all. Giving your customers the push to choose your brand over your top competitors is a tough job to do, especially without you standing in front of them telling them why they should choose you.

Firstly, it’s important to understand the benefits of online marketing. Your online profile becomes your shop front, so getting this right is crucial.

Secondly, it’s important that you understand your budget. Of course, we would all love to have the most elaborate marketing strategy and use every possible avenue, however, starting small and knowing the best option for you right now will still give you results.

Digital marketing is made up of various sections, all of which can help boost your online presence and get your brand seen above your competitors. They will also help you gain awareness and can help to create a starting conversation for your brand.

What fits under the digital marketing umbrella?

Social media in recent years has taken over, with Instagram continuously growing and Facebook remaining as a strong competitor it is more important than ever to have a social media presence for your brand.

Regular content will help to boost your online presence, whether you’re posting every day or once a week, your customers will see that you’re still active and will be able to catch up with your latest news.

Falling under the category of social media is influencer marketing, a minefield of its own, however an effective way to market your brand. People are looking towards their favourite influencer to tell them where to buy items from and having gained a bubble of trust, these influencers hold a huge amount of power when it comes to promoting brands.

Where possible, collaborating with an influencer can truly impact upon your brand's presence and the great thing about influencers is that there are so many of them! Whether you’re a carpenter or a fashion designer, it is always possible to find an influencer that suits your brand and the audience you're trying to target.

The bonus part of influencer marketing? It can often work out to be the most inexpensive way of marketing.

Now, onto the nitty-gritty part of digital marketing, SEO and paid ads. These can often take more experience and guidance; however, they can have a huge impact on your online presence.

Search Engine Optimisation, or SEO for short, is made up of various link building, on-site optimisation and off-site optimisation. Thus enhancing your website's profile to beat your competitors to rank top 3 on Google.

With all of these components in place, your onsite profile will be strong and competitive. SEO, however, takes a lot of practice and time and with the digital world continuously changing, you always have to be ahead of the game. If you feel like your business is already swamping you, hiring an agency or freelancer to look after your SEO would be wise.

Pay Per Click is a great way to boost traffic to your site while you’re working on growing your SEO. While SEO is about getting your brand to the top of Google, Pay Per Click helps to put your brand above all searches in an instant, including organic and Google My Business. Giving you a boost above the rest.

This tool can be managed on your own, however, it will help to research it all before and during your campaigns to know that you are getting the best results you can.

Focusing on your product marketing entwines perfectly with digital marketing and in order to benefit from all of these types of online marketing practices, your brand image has to stand out. Working on your product photography can help your image on social media and your paid ads, as well as giving your website a modern, up to date feel.

When it comes to your product photography, choose how you want your items to look, by looking into such things as your branded boxes and packaging you can make your brand stand out dramatically. Customers these days don’t just want a great product; they also want their product to look amazing.

In conclusion, there are many ways to advertise your brand online, the power of digital marketing is becoming increasingly popular every single day and the outcome of this powerful strategy can have some incredible outcomes.

Growing your business online can be difficult, however, there are many agencies out there that specialise in all of these key factors. Make sure to research the strategies and work out the routes you want to take.