Achieving Your Business Goals: A Comprehensive Guide

Setting Your Goals

Have you set your sights on a goal that's larger than life? If not, why haven't you? Don't claim ignorance. The internet is overflowing with free marketing information. For instance, I have a free marketing library available at johncolanzi.com/freeware.html. Surprisingly, I suspect that 90% of marketers who are aware of this resource have barely scratched the surface of its content.

I make it a point to read them all. The internet is a treasure trove of knowledge, yet many marketers are more interested in quick fixes and unconventional methods. After reading this article, I urge you to sit down with a pen and paper, or at your computer, and start outlining your business goals.

The Path to Your Goals

Don't fret about the journey, just identify a goal that ignites your passion. Once you've identified a goal that truly excites you, determine what you need to learn to achieve it. Take a page out of Boris the spider's book. Let these resources be your lifeline. Start weaving your path to the stars.

It's often said that knowledge is power, but that's only half the truth. Knowledge is potential power. The real power lies in applying what you learn. So, grab your lifeline, weave your path to the stars, and with each goal you achieve, remember to thank that persistent little spider, Boris. He never gives up as long as there's life in his tiny body. Are you any less capable? I don't think so.

In the world of business, are you ready to elevate your enterprise, or are you seeking reasons to surrender? This question arises from personal experience. I've been in situations where I could have easily justified inaction, but I chose not to. Before you decide that online success is not for you, consider this: Is a simple spider more resilient than you? If you're quick to give up after minor setbacks, it might be. As Loren Eisely once said, "We live in a world where even a spider refuses to lie down and die, if a rope can still be spun to a star.