Ideas to Attract Potential Customers to your Exhibition Stand

Your exhibition stands locationWhen you know the venue of your exhibit its a worth while idea to visit an event prior to your own. Critical information can be gathered as to the flow of visitors and spotting any potential "dead" areas where people are less likely to pass through.The look of your Exhibition StandFor the duration of the trade show your exhibition stand will be the home of your company and representing your business, that is why it is vital that it promotes your company in the best possible manner, creating an inviting environment for visitors. Choosing a theme before  the event is a great idea, using signage and posters, aswell as choosing exhibition furniture, counter displays and lecterns that will flow visually and work together in conjunction.More is not always betterExhibiting space can be quite limited, trying to fit to much into a small space, or an exhibition stand that is just to large, will make your exhibit look small and uninviting. You need to have some space in-between your exhibition stand, exhibition furniture and other display systems that allows visitors to pass through easily, so they can fully admire your products up close.Test your displays priorSetting up your exhibition stand before the event in a suitable venue, perhaps your workplace is a valuable idea. Doing this you will be able to think about what display equipment is needed and what could be left out, also if feel your exhibit looks a bit bare you could consider renting items, such as exhibition furniture. But keep in mind if you are wanting to rent you will have to place your order early, as most renting companies will be out of stock near to the event.Be CreativeExperiment with sound, lighting, and electronic presentation and screens. Over resent years the range of lower priced LCD screen technology has made available digital display systems to a far wider customer base than had before been possible. Also you might consider exhibition furniture with lighting or lecterns containing microphones for better effect when making public presentations.A product demonstrationSetting up an area where one of your products can be demonstrated and inviting passing visitors to test it out can be a fantastic way of attracting attention to your exhibition stand, it also promotes a bold confidence in your product that you are proud to display it and undaunted by public testingStay within budgetMake sure you know your budget and stick to it, you don't want to spend more money on the event than might be raised from it, this of course would defeat the purpose of exhibiting in the first place. Make sure you know also about any hidden costs that might arise, such as exhibition space at the venue might be relatively cheap but then the cost of electric or internet access might be extortionate. If you are renting exhibition display systems, some companies may charge for items to be delivered and picked up.