Many web site owners are now reaping the benefits of consistent article marketing. This article examines five ways to make your article marketing effective and less time consuming.This article looks at the business practice of link cloaking and accuses Google of double standards when it comes to misdirecting web surfers to irrelevant content.
Posting articles on article distribution sites is one of the latest methods that web site owners and SEO experts employ to get more and better quality traffic. Articles allow you to get multiple quality one-way links with a lost less effort and better results than link exchanges. By consistently applying the following tips you will increase you web site traffic.
Invest time in a great headline. A catchy headline that offers the reader a real benefit will draw readers and visitors. Use concrete and credible words that make the reader excited about reading the article. Words like “free’, “amazing” and “new” are often overused and are less likely to draw cynical readers.
Try to be specific, beneficial and believable. “How to travel in luxury and see the best sites in Sydney for less than $30 per day” is a good example of a specific, beneficial and believable headline.
Work on your signature/bio. Second only to the title, the anchor text in your bio is the most important part of your article. The anchor text should include that key word phrase that you want to rank highly on in the search engine results page. If you want to rank highly on the term “Sydney limousine hire” then make damned sure Sydney limousine hire is a part of the bio and that that phrase describes the link to your web site. Look at the resource box for this article and try to work out what keyword phrase I am trying to rank highly on.
Register a Google alert. To track your progress in Google, register a Google alert for the headline of the article you are about to submit. When you register the alert, make sure you put the title of your article in quotes. Each day Google will send you an e-mail showing where your article’s headline appears. You should start to see results in 3-4 days.
You will be stunned where you article shows up, often in sites where you didn’t submit it. This is because many article directories syndicate their content to other web sites. By registering a Google alert you will also be able to track down article thieves who copy you work and submit it as their own.
Register with multiple article submission sites. The most time consuming part of article submission is the initial registration process with the article directories. Once it is done, you can keep on using the same directories to post your articles (it’s probably easier to use the same username and password for every site).
To find the good article directories, go to your favourite search engine and search on “list of article directories”. Aim to register with at least 50 different directories. For an excellent list of directories with good PageRank, send an e-mail to firstname.lastname@example.org
Experience shows that an article submitted to 50 different article directories with reasonable page rank should generate over 200 back links within 3-6 months. This is good news for your Page Rank and for generating organic traffic.
Automate the process with macros. You can save heaps of time by using macro software to paste your article text into the submission forms on article directories. A very useful application is called Hot Keyboard Pro. You can trial it for 21 days.
With this software you can program different keys to perform different tasks. For example, you could program F1 to paste in the title, F2 to paste in the article summary, F3 to paste in the article body, F4 to paste in the author’s bio/resource text and F5 to paste in the article keywords.
With practice your macros should enable you to submit to 50 sites per hour.