Sarah Haines

If you are not using email marketing you are missing out - here is why

90% of companies use email marketing, if you are one of them then could you be doing more. If you aren't, well what are you missing out on that your competitors aren't?

The new hero for troubled financial times is the description given by marketing industry body the DMA to email marketing. More than 50% of UK companies will increase the amount of their budget dedicated to email marketing this year, often by reducing the amount of direct mail sent.  Great news for the email marketing industry, but what does this mean for your business?

There are three massive advantages to using an email marketing company compared to traditional marketing techniques:

Cost benefits, there is no other direct marketing technique that is as cheap as email marketing. In addition to this, you have the added flexibility of starting as big or as small as you like, you control what proportion of your budget you dedicate to email marketing, with few email marketing companies having a minimum spend.

Results vs Cost, you wont find a better ratio with any other marketing strategy. Email marketing has an incredible track record on return on investment. This is partly because of cost; you arent spending as much in the first place, the fact you can simply do so much with email marketing also impacts on your return on investment. Personalising campaigns for groups of customers makes email marketing possibly the most targeted form of direct marketing. Email marketing is also a great way to maintain the relationship with your existing customers and to make them aware of offers. Although you can get it wrong, a well executed email marketing campaign should show great returns on your investment. You dont have to go it alone on your first email marketing campaigns, expert advice is available.

Measurable, an email marketing campaign allows you to measure effectiveness more than any other type of direct marketing. You are able to track every opened email, every click, every email shared right through to the sale. This differs massively from a direct mail shot where no one can tell you how many went straight into the bin.

As well as seeing positive results from your email marketing campaign, you will be able to quickly identify areas that were unsuccessful. This knowledge is invaluable when looking to improve results of future email marketing campaigns.

Article Tags: Email Marketing, Direct Marketing

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