Implementing an Opt-In List to Optimize Your Internet Marketing Success

Although everyone who visits your page will not becomea customer, they must have some interest in yourproduct or service that brought them there in thefirst place and therefore they are a potentialcustomer. Potential customers are much more likely tobecome actual customers if you make an effort to keepin touch with them. This essential marketing tool iscalled and opt-in list.

An opt-in list will allow you to keep track of yourpotential customers by obtaining their email addressin order to keep them informed about the latestupdates for your product or service. You can createyour own opt-in list or you can use an opt-in listcreator that is available online from several sources.

The benefits of creating your own opt-in list is thatyou will be able to send personal messages to thepotential customers and they will not need to doanything, whereas with commercial opt-in lists, thecustomer will receive a generated message and will berequired to verify their acceptance of the message.

An important part of creating a successful opt-in listis to keep in mind that potential customer will visityour site from many places and may not see yourhomepage. Therefore it is imperative to have theability to subscribe to the mailing list from allpages of your site. You should not, however, make thesubscription information a focus point of every page.

It is a good idea to put it at the bottom or top ofthe page where it is visible but not distracting. Itis also a good idea to promote your mailing list byusing a give-away. You could offer a service, adiscount, or an ebook. You can also drive potentialsubscriber to join your mailing list by writingarticles that will benefit the reader and at the sametime, build your credibly as an expert. You caninclude the subscription information in the byline ofthe articles. You could also write an ebook with yoursubscription information on each page, which willallow the customer to easily access the informationand join the list with ease.

Once you have created the mailing list and now haveyour potential customers within your grasp it is yourresponsibility to keep them updated and interested.

Provide them with quality information that isup-to-date and of interest to them. Offer discountsor a newsletter, something that the reader can use.

This will keep them interested and will drive them toyour site over and over, eventually they may make apurchase and if not, they will be informed enough touse word of mouth advertising for your site.