Importance of Facebook Contests

Social media is a big and one of the most integral units of the online marketing strategy. As a social media enthusiast we always wonder how to get people talking about us without spending a penny, the most basic and fun way is running a fun contest with a tangible takeaway.

We are not saying that contests the answer to every marketing challenge, but we believe they should be a part of the overall social media strategy, the reasons mentioned below:

1. Increasing Brands Fan Base:
   
   There is an organic and an inorganic way to execute the contest. If the contest is easy to enter and if the contest prize is worthy then there is a big chance that the fan base will grow at an incredible rate. We have seen that if the contest is fun then the fan base can increase from 50 to 500 organically. If the contest is coupled with a Facebook ad then the fan base can go up to 3000 within 4 to 5 days.
   
   
2. Encourage Engagement:
   
   Contest is just not about increasing the fan base but it’s also about creating a connection between a brand and its fans. There is no better way to create a connection than a contest which thrives on user generated content where people have to submit a picture, story etc. This helps in building a connection and deepens the already existing connection.
   
   
3. Database Collection:
   
   If the takeaway is very rewarding and worthwhile people won’t mind sharing personal information when participating. Additionally you can know more about the participants by interacting within the contest environment.

Before laying down the contest form just think about what all information you will need from the fans and will they be ok sharing the same with the brand.

Facebook contest if executed wisely and effectively can reap lot of benefits not to the Brand alone but make sure participants also feel rewarded because at the end of day our fans only makes us tick on Facebook.