Self storage is a very competitive industry, and given the harsh economic climate we are currently experiencing, marketing your company is a vital part of business. This article explains how implementing a SEO online marketing plan for your self storage company can boost your occupancy percentage, and give you the visibility you need to stay on top.
What is SEO?
As a marketing strategy that is in its infancy, search engine optimization still remains under the radar of many self storage operators. Some may have come across a poorly written, spam style solicitation email consisting of poor grammar, misspelled words, and empty promises of getting your business listed on the first page of Google search results for your targeted key terms. Unfortunately, many of these search engine marketers are tarnishing the reputation of SEO by doing this, and their marketing tactics can easily get your company’s website blacklisted by the major search engines e.g. Google, Yahoo, MSN/Bing etc. Luckily, there are storage marketing companies that are firmly against this type of storage marketing, using only “white-hat” strategies that organically optimize your website to be seen by search engines as a quality site with high domain authority, ranking high for the search terms associated with your website. This assures that your business will be among the first search results when a prospective tenant searches for self storage in your county. A study performed in 2008 by Jupiter Research revealed that 68% of all searchers select a search result on the first page (first 10 results). By implementing a specialized self storage marketing plan, your company website will have the chance to reach the first page on the SERP’s (search engine results pages) for many key terms relating to self storage in your area, allowing you to reap the benefits of increased website traffic and online visibility. If you aren’t already on the first page of Google, you are missing out on reaching that 68% of users. The difference between having a page 1 or page 2 ranking on the SERP’s can be the difference of tens of thousands of dollars of revenue for a self storage company. To put search engine optimization in other terms, consider a self storage business in San Diego. The business’s main competition is other self storage companies in San Diego, and when someone wants to find a self storage unit in San Diego, that is exactly what they are going to search for. So when a potential client brings up their favorite search engine and searches for “San Diego storage”, wouldn’t it be great for that business if they were on the first page of millions of search results? This is exactly what SEO can do for your self storage company; giving you significant online visibility and extending your reach, therefore increasing your list of tenants and facility occupancy percentage.
The Most Effective Self Storage Marketing Strategy
Self storage is an extremely competitive industry, and for self storage operators, implementing the right marketing plan can boost occupancy levels and help you stay ahead of your competitors. This article offers some statistics to consider when constructing a self storage marketing plan.
Storing Documents in a Self Storage Unit
When putting important documents into storage, extra care should be taken to keep them in the best condition possible while in storage. Here are some commonly overlooked yet important tips for storing important documents to keep them in good condition until you are ready to take them back out of storage.
Keeping Pests Out of a Self Storage Unit
Pests such as rodents or insects are not only an annoyance, but can also be damaging to your possessions. When storing your items in a self storage unit, it is important to take the same precautions as you do at home, if not more, to keep these pests away from your valuables.
