Research indicates that over 90% of online purchasing decisions begin with an online search.
This means that the high availability of your website is very important. If users constantly find it difficult to access the content in your site, they are not likely to come back. If your website applications have poor uptimes, it means that users lose confidence in your product. It is important for your web apps and site to be constantly accessible to users. It is also essential to note that Google will penalize your website if your site is slow and offers a poor experience for the users. One of the best ways of monitoring the downtime and protecting the reputation of your business is by monitoring your website. You can do this through a web server monitoring service which consistently watches your website’s uptime. Other reasons why you should use these services include:
Protect the image of your business
It doesn’t matter whether yours is a brick and mortar or an online business; a good reputation is important .If your website cannot be found because it is down, you lose customer leads, sales and credibility. Frequent downtime will spoil the reputation of your business.
Keep customers happy
You should ensure that you maintain the customers who have subscription to your products and services that they access through the website. If you use a cloud-based software service, it will require a high level of uptime if your customers are to remain happy. If there is a downtime in your services and they remain unresolved for a long period of time, there are high chances of your customers moving away. With your competitor only one click away, you should not give your customers a reason to move.
Prevent losing sales
If your website experiences frequent breakdown, it can lead to loss in sales. In a survey that was conducted in 2007, it was noted that Amazon had a profit of $14.8 billion. This means that the site was making around $29,000 per minute. In June 2007, the website suffered a 2 hour downtime which caused a loss of $3.48 million. This means that if you are an online store or an eCommerce website, it is important to ensure the uptime of your website.
Get good search results ranking
Google hates downtime issues and will penalize you for this. If your website is constantly experiencing downtime issues for a day or more, it can negatively affect how the site is ranked in the search engine results. The speed of your website also affects your search ranking. This means that there are good reasons why you should use web server monitoring services.
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