Impressing Your Customers Is Easy With 3 Guaranteed Tactics

Marketing Articles | August 23, 2005

Customer satisfaction isn't one single act, but a group of actions that work together to make their experience a pleasant and satisfying experience. You've probably eaten at a restaurant where the food was wonderful, but the service slow and unprofessional. Somebody was doing a good job, but your overall experience wasn't up to par. There are three areas of service that work together to impress your customers. Provide good service in these three areas, and they'll be back... time and time again.

1. Instant Response
Let’s face the facts... people just don’t like to wait. When they walk out the door, they want to have the product at their fingertips. Hey, they may have taken weeks to decide on the purchase, but once the decision has been made, they want it NOW.

The best way to make customers happy is to make the product available at the point of sale, but not all businesses are able to do that. Internet marketers obviously cannot provide immediate service, but can be sure to keep delivery time to an absolute minimum.

2. Make Buying Simple
Keep the buying process as simple as possible. Customers are just like you, they hate paperwork. To an online customer, clicking on 20 different screens translates as paperwork. It’s annoying, time consuming, and a turn off.

Use the “easy as 1, 2, 3” idea as a selling point in your advertising campaign. Busy and tired customers take notice, and you’ll see results!

3. Give Customers Personal Attention
Good listeners are hard to come buy. The world is full of people trying to sell us something, or trying to persuade us to their viewpoint. You want to make an impact? Learn to listen to your customers.

Make it easy to ask questions. Yeah, yeah, I know. That’s time consuming and you don’t have time to spare. But listen, you’ll find that a lot of questions are repeated over and over again. Create a frequently asked question form, and you’ll be able to answer a lot of consumer questions without sacrificing as much of your time.

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ABOUT THE AUTHOR

Who is Allyn Cutts, and why should you care?
Allyn has spent over 24 years helping businesses like yours find new customers and increase sales to current customers. Allyn is a marketing and sales fanatic, providing measurable marketing solutions that drive huge results for small-to mid-size business clients. Allyn works personally with clients to design and deliver off-line and on-line direct marketing strategies that focus on metrics and measurable results. You can learn more about Allyn Cutts at www.AllynCutts.com and you can call 610.437.4106 between 10 AM and 4 PM Eastern Time Tuesdays and Thursdays.