Integrated Marketing Solutions as the Latest IM Paradigm

E-marketing is a dynamic field of both theory and practice, where online marketing agencies are used to constant adjusting to changing conditions and requirements. The dominating paradigms of search engine optimization and accompanying services are frequently shifting, thus providing opportunities for growth and evolution within the industry. The 21st century sees the advance of integrated marketing solutions as the leading approach to e-marketing services.

What now is known as the umbrella term for integrated marketing solutions represents the full-cycle approach to delivering online marketing services which are no longer limited to just search engine optimization. The new generation of e-marketing businesses embraces such fields, as pay-per-click advertising, social media and content marketing, web-analytics and ROI tracking for the purposes of engaging as many prospects as possible. At the moment any viable e-marketing agency represents a SEO, web-analytics, SMO and PPC agency – all in one.

The reasons for it are two-fold. On the one hand, integrated marketing solutions are fostered by clients who prefer all-inclusive services in order to optimize their outsourcing processes. On the other hand, an SEO company may merge with a PPC agency or any Google AdWords management staff for expanding the marketing channels and generating more revenue. Once such goal is set up, many routine tasks get easier: with integrated marketing solutions it’s much simple to gain new clients and provide them with a full scope of business opportunities.

What are the benefits of combining Google AdWords management and link building within the frame of the same SEO or PPC agency? The two fields of e-marketing mutually contribute to each other facilitating many of the optimization stages, for example, keyword research and account management. These integrated marketing solutions are interdependent too, as both pay-per-click advertising and organic search optimization are two key channels for traffic generation. Together the two techniques are capable of covering a multi-million audience, thus increasing the profitability of a promoted business.

The present-day economy experiences the phenomenon of merging and integration, for synergy is considered to be the key to business success. As soon as your SEO or PPC agency realizes the necessity of becoming a part of integrated marketing, you are sure to derive multi-fold benefit.