Internet Marketing Book Review - Street Smart Internet Marketing by Justin Michie
Too many people seem to jump into starting an Internet business with their eyes closed and then wonder why they fail. In a study by thebusinessdevelopers.com, it was found that 9 out of 10 internet businesses will ultimately fail – don’t let that happen to you. As with anything, you’ll experience much more success learning from the experience, trials and tribulations of others than trying to figure things out for yourself. This book is an excellent and very affordable way to do just that.
So you’d like to start making money on the Internet, but you don’t know an AdWords campaign from search engine optimization? Fear not, help has arrived.
Let me introduce you to Justin Michie’s new Internet marketing book “Street Smart Internet Marketing: Tips, Tools, Tactics & Techniques to Market Your Product, Service, Business or Ideas Online.” Too many people seem to jump into starting an Internet business with their eyes closed and then wonder why they fail. In a study by thebusinessdevelopers.com, it was found that 9 out of 10 internet businesses will ultimately fail – don’t let that happen to you. As with anything, you’ll experience much more success learning from the experience, trials and tribulations of others than trying to figure things out for yourself. This book is an excellent and very affordable way to do just that. I must admit I was very impressed when I started reading this book. Unlike many other books in this field it does not promise the world overnight. It is very realistic in both the author’s expectations and implementation of his strategies. Not only is the book very informative and well written, but it is also well researched. Since it was just released and published in December of ‘06 all the information is fully up-to-date which is absolutely essential in this rapidly changing field.
I found that this book is user-friendly and comprehensive, pulling into one resource a multitude of successful, Internet marketing strategies, techniques and tips based on the success and experience of the author. Furthermore, the author has done an excellent job in presenting all the essential topics as related to creating and managing a successful Internet marketing presence with no stone left unturned.
Even if you’re an absolute Internet newbie, there’s no need to worry. Each topic begins with the basics spelled out in simple English and then progresses step by step to the more advanced marketing concepts - so even if you’ve been online for awhile you’ll still find a wealth of valuable information. Street Smart Internet Marketing is a little longer than most business related books coming in at 307 pages… but don’t let that deceive you - there is not an ounce of wasted space and boring it is not. It also includes an in-depth glossary containing hundreds of common “Internet marketing” related terms and a comprehensive index making it very easy to use as a reference tool. The rest of the book is divided into seven sections containing thirty-eight chapters. Some of the many topics you can expect to learn about include:
- Driving traffic to your website for little or no cost
- Building an opt-in email list
- Optimizing your website for search engines
- The secrets of information marketing
- Website design including sales optimization
- Effective email marketing
- Product development and positioning
- Joint venture marketing
- Affiliate marketing
- And much more…
By the time you are done reading this book you can expect to be an expert in all of these areas and more. There is literally so much information that you’ll want to take notes or grab a highlighter so you don’t forget any important concepts or strategies. If you currently have an offline business (or even if you don’t) and want to get online this is the perfect place to start. I would have paid a lot of money to have had access to this information a few years ago when I was first getting started online. Maybe it is the experience of trying to figure things out for myself that allows me to see how valuable the information in this book really is. Compared with other internet marketing related books I’ve read, or even the much more expensive courses I’ve purchased, I found this to be an exceptional resource and I am constantly referring back to it for guidance and marketing ideas. There is literally nothing that I have seen that has this much practical “real world” content. This is a book that I strongly feel anyone with a website should have on their desk… and priced at under $20, there’s no reason not to.
One of the many things I liked about this book is that it doesn’t just spit out buckets of information then leave the rest to you; it provides helpful knowledge and experience in a very actionable form which includes step by step instructions for things like writing proper response-oriented emails and creating a high quality information product. Unlike many other books on similar subjects I have read, I found this book most practical - and closest to the need in the real business world, thus the origin of the title “Street Smart Internet Marketing.” Justin’s techniques are sound, practical, user friendly and well tested. I highly recommend anyone who has any interest in online marketing immediately buy this book and devour every single word! Also, did I mention that if you purchase the book from the author’s website (http://www.InternetMarketingBook.com) you get a wealth of free bonuses? There is also a special membership site for readers of the book where they can find updated information, additional resources and freebies among other things. If you only buy one internet marketing book this year - make darn sure this is the one.
This book is available online at Amazon, or you can get it directly from the author’s website at http://www.InternetMarketingBook.com. By the time you finish reading it, your success on the Internet will be just around the corner…
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ABOUT THE AUTHOR
This review was written by Alex Richards and has been reprinted by Justin Michie with her full permission. Alex Richards is a well-known freelance writer whose work has appeared in popular business magazines and across hundreds of websites. For more information on the book which has been reviewed above, please visit http://www.InternetMarketingBook.com.