Internet Marketing Guide

Simply launching a web site and hoping the search engines will pick it up or that someone will stumble upon it isn’t a very effective strategy. The first Internet marketing guide step you need to employ involves your domain name. The domain name you select needs to be easy to spell, visually attractive and relative to your business. It can be very tempting to come up with a name that either includes a version of your own name or a cutesy or unique domain name (example: www.bobsuseddvds.com or www.gourmetkoffee.com) however the sad reality is that this type of combination is not very efficient for several reasons.

First, it can be a little difficult for the average surfer to remember, particularly if your name is a common name. Secondly, as in the example listed, you end up with too many of the same letters of the alphabet. This example has far too many of the letters S and D. Finally, you need to select a name that will stand out visually and that is easy to remember and spell. While the term ‘gourmet coffee’ relates to a specific business and is easy enough to remember, the unusual spelling of coffee could result in the opposite effect of what you are trying to accomplish. If the domain name you would like for your business has already been registered by someone else, consider using a different extension. Not every domain name needs to end in .com. There are other extensions available. Also think about re-arranging words or adding words to make the name unique and still easy to remember and spell. For example, while the domain name gourmetcoffee.com might already be taken; chances are www.gourmetcoffeeforyou.com probably isn’t.

You also need to give some serious consideration to how you are going to reel your customers into your site. Most Internet consumers do not surf to initially make a purchase. A large majority of your potential customers are looking for information. You need to be able to provide them with the information they want, for free, and then persuade them to purchase your product. Simple loading images of your products and listing prices won’t make very many sales. There are several Internet marketing guide techniques you can use to lure customers to your site.

Provide articles that relate to your subject. If you sell a variety of vitamin and mineral supplements, you could offer articles with information on the various benefits and uses of each type of supplement you sell. Make sure the articles contain a healthy quantity of the words someone would type into a search engine to look for information on that supplement and you’ve taken your first step toward search engine optimization. That wasn’t so hard, was it? Remember, the steps of an effective internet marketing guide is really composed of nothing more than thinking like the average consumer.