Calgary Realtor Cliff Stevenson explains that if you are looking
for traditional marketing (print advertising) for your home, he may
not be the Realtor for you.
I wanted to explain a little bit about my business model and how I do
my business. There are a lot of realtors in our industry that do things
a little differently and I think I'm one of them.
I'm not
going to go so far as to say that it's a unique approach, as I do know
other realtors that are taking my approach and are doing a fantastic
job with it, but I think that those of us that are operating the way
I'm going to explain here are probably still in the minority.
I'm
an internet marketer. I focus all of my efforts on the internet and I
focus on getting my properties the most exposure online. The buyers are
online right now. I shouldn't even say right now.... as far back as
2008 the statistics on the buyers and where they're finding their
properties and where they do their research were fairly overwhelming
statistics. They pointed clearly to the fact that buyers are spending
their time searching for properties on the internet. So I made a shift
in my business model and I do everything online.
If you are
looking for a realtor who is going to flyer a neighbourhood, or flyer a
building, or send out postcards....whatever the case may be, I'm not
that realtor. If that's something you're looking for, then I'm probably
not the right realtor for you. I focus all my efforts on getting my
listings the most exposure possible with search engines and through a
syndication network to other websites, and my success rate with that is
great. But that's where I target my efforts. If I'm searching for a
buyer for my client's listing, I'm going to go where the buyers are
looking.
I'm not going to spend my time on newspaper ads and
classifieds. Please understand, I'm not here to condemn those that do
focus on print media, and say that the people doing that are doing it
wrong. This is how I've chosen to market my properties.
Cliff Stevenson is a Calgary realtor who is redefining service in real
estate. He is an Accredited Green Agent - National Association of Green
Agents And Brokers, Accredited Buyer Representative - Real Estate
Buyers Agent Council **Less than 1% of Calgary Realtors hold this
designation and a Certified Condominium Specialist - Calgary Real
Estate Board. His blogs are also available in video format at www.cliffstevenson.com
