Are you tired of site after site that promises the moon and delivers ... well, let's just say they under-deliver.
If so, I've got very good news for you today. It's not a secret formula. It's not something I discovered and keep locked in a vault in my super-secret marketing laboratory.
It's something that has been used for hundreds of years. In fact, you probably do it now and don't know it.
It's called modeling. And it's the basis of almost all real success in the world. Just consider ...
While there have been many men and women who have achieved greatness by being creative geniuses and thinking thoughts no one ever thought before, the everyday names you and I know got there by modeling.
When Sam Walton wanted to create discount superstore Wal-Mart, he studied every successful retailer and discounter he could. He took from them the best policies and practices, then went on to add his own unique flair to create something new.
Modeling, or copying and building on the success of others, has been the foundation of greatness in every field of endeavor.
In politics, the military, big business, and more, modeling is used every day.
Modeling is even the basis of great parenting. If you are like me, you probably recognize certain mannerisms or characteristics that you saw in your Mom or Dad.
Nowhere is modeling more effective than in Internet marketing. Today, I'm going to show you just how it's done. When you finish reading this, you will be well on your way to getting your own piece of the success pie by learning to identify and model the success of others.
Here are the five steps to follow.
1. Identify Sites That Are Worth Modeling.
As I'm sure you know, not every site on the Net is successful. If you are going to emulate someone's success, why not make it someone truly successful?
FAIR WARNING: Most of the emails you receive from people who promise to help you make their fortune have *not* yet made theirs. Stick with the big names and you will do well.
2. Identify Site That *Can* Be Modeled.
While a site, or business, may indeed be super-successful, they may have a *type* of success you can not emulate. Some people have special skills or training that you don't possess.
3. Write Down Common Characteristics.
After you have identified three to five sites, start making your list of success attributes. Do they use long copy on their website? Do their headlines really grab your attention? Do they have long paragraphs of text, or is their web copy short and to the point? Are they using audio? Do they have a follow up series, or publish an ezine?
The answers to these questions, and more, will help you draw a profile of what a successful site looks like.
4. Identify How You Can Apply These Characteristics.
These sites *will* have ideas you can imitate. Look for certain ways of saying things, or even certain key phrases, that you can re-phrase and make your own. Putting these ideas in your voice is vital to your success.
5. Change What You Are Doing Now And Test The Results.
Post a new site built upon the ideas, thoughts, and phrases you created based on the inspiration you found. If possible, send some traffic to both the old and the new pages to see how well you did. Once you have made some improvement, continue to refine your site until it sings!
While I am NOT suggesting that you copy anyone's website, or even any of the phrases they use (we must respect their property) you can learn so much from reviewing successful websites.
If you want to avoid reinventing the wheel, and find your shortcut to success, identify your top five favorite sites today and see what they have in common that you can learn from. Soon, it will be your site that others look at as an example. And that's a beautiful thing.
