Internet Marketing Tip: You Need People….People Need You

Marketing Articles | August 27, 2007

Business is built on relationships No matter how you look at it, the only way your on-line business is going to grow is by building relationships. Personal relationships with yes, actual, real people. I know the thought of that sounds very scary to some of you.

Do you know how Internet “Gurus” get successful? They sell shortcuts. They try to sell the idea that you can make money on the Internet by slapping up some pay-per-click ads and sit back as the money rolls in. They try to sell you the idea that they got rich by following “these 10 simple rules”. They try to sell you the idea that you can make money online without building relationships.

Here’s the irony Internet Gurus are rich because they are building relationships. They show their face and name, they tell you how much money they make, and they tell you ways that you can make money “the quick and easy way”. (Now, of course they all use the new catch phrase “this is not a get rich quick scheme”. ) How insulting. To build an even bigger relationship, they make videos….. How dare they tell us we can just sit back and let the money and the traffic pour in without relationship building.

What is Traffic? Traffic is that horribleness I sit in every day on my way to and from work. Traffic is that entity that makes my blood boil and my darker side come out. Traffic is not a good thing.

If this is the way we think of traffic, why would we call our visitors to our websites this. The term is anti-relationship. I like to think of my website visitors as guests. This is why I have instant chat, a chat room, and many ways for you to communicate with me. I want to build relationships. I want to share my knowledge with people. I want people to share their knowledge with me.

Make Yourself Valuable If you have knowledge or information that can help people, share it. If you have a way of making somebody’s life easier, tell them. If blogs and forums need your help to grow, help them. Make yourself helpful to others. It will make you feel good.

Let Others Feel Valuable Don’t be a know-it-all. Let other’s help you. Let other people have a voice. This will make people feel good. This will make your visitors feel good. Isn’t that really what everybody wants?

In other words….. Treat your website guests the same way you would treat them if they were at your house.

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ABOUT THE AUTHOR

Carl Coddington is a viral marketing expert. If you need to get some great tips on how to market yourself or your website, visit www.promoinnovations.com Leave a comment on my Blog and I will return the favor.