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In any competition, sides are clearly marked and the participants are visible. This allows both sides to have an equal advantage at the quest to becoming the victor.
Marketing on the internet, however, is quite a different story altogether. You do not actually see, in most instances, who you are competing against, and the rules are written in sand, easily washed away and changed at a moment's notice.
Under these circumstances, how do you successfully compete for a person's attentin, and become part of their purchasing agenda?
It's not as simple as face to face competition, but then the challenge of facing invisible competitors can boost your undertakings to a higher level, enable you to push a little harder toward excellence, and make success a victory of choice, and not simply occurrence.
When you are not fully aprised of all the conditions facing your sales presentation, you make sure you cover all angles, fully answer all possible questions, and handle any concerns right now - not later, not when the customer has a choice to make, and before they push that Buy button.
In essence, selling on the itnernet presents a very special challenge, but one worth taking, overcoming, and knowing that you have done your very best and now it is up to the consumer. If you have explained your product, given a fair and honest analysis of the pros and cons of purchasing your product agaist that of other similar products, and have given the guarantees of totally unquestionable integrity, then you have done what is expected of any highly motivated, dedicated, and successful salesperson.
Internet selling is basically challenging yourself to outdo what you have previously done, shine your product to its absolute brilliance and let faith and honesty rule. You will sell your product and be able to sleep at night knowing that buyers out there know that what you are selling is the best there is, and you will stand behind your product.
If anything less, then the invisible competitors win and yet another marketer bites the dust of failure. Don't let that happen to you and your product. Stand up to the challenge, face the unknown, and prevail. Marketing on the internet -
©Arleen M. Kaptur 2003 September
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Arleen Kaptur has written numerous books and articles on simple/rustic living. For a free newsletter visit:
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