begin to imagine how successful your event could be once you have
clearly identified how you want your audience to feel, one of the
things you will start to plan is the line-up of speakers.
theme should accurately address the needs and desires of your audience.
This means that all of your speakers should emphasise and reiterate the
same central theme which in effect is the backbone of your whole event.
You are probably all too aware
that the entire event is not purely about content. This is because
people base their feelings on what they can actually hear, see, feel,
smell and taste. What this means is that the location, ambience,
service, food and drink are also essential and that of course is why
you are a successful event organiser.
takes a lot for an event organiser to move away from an excellent MC,
since they like to work with people they know and those that they feel
will suit the audience in the room. In many cases the MC they know may
not be available or may not suit a different audience, so it is
important to look for qualities in the person you choose that you can
feel extremely comfortable and confident with.
sooner or later once you have the logistics underway and you do turn to
content, here are some tips that you may wish to look at that could
just help your events be even better;
and foremost your audience must feel delighted that they attended and
that the whole event was worthwhile and excellent value in terms of
time and money spent.
exactly who should attend and what they will get out of the event is
one of the most important steps in planning and marketing your event,
since getting the right messages to the right audience in the right way
is a simple rule for success that many people seem to forget.
events should inspire the attendees and have them talking about it
afterwards and energised. This means that they feel they can now really
achieve the goals they felt were important when they signed up to
Feedback is the
fuel for your next event's success. Glowing testimonials as well as
suggestions for improvement are a vital part of the event quality
audience should always be entertained and motivated throughout the
event. Sometimes a poor speaker can seriously damage your event. To
mitigate against this, an engaging MC, can recover the situation by
redelivering the salient points in a way to completely suit the
audience's mood and desires.
MC should be an excellent listener, with specific and relevant
experience in the topics addressed in order to effectively summarise
each speaker. This ensures a continuity and flow is maintained by
adding a clear interpretation as part of the linking process.
it can be quite apparent that the audience is starting to mentally
wander, paying scant attention to the content of your conference. A
good MC will instantly pick up on this and bring your event back on
An MC, who can ask
intelligent, relevant and thought proving questions is a huge
advantage, since questions and answer sessions enable participants to
feel that they are involved in the event. The MC will also have the
acuity to use this session to clarify relevant speaker points that he
may have detected the audience had missed.
speakers focus on their pitch and indeed they will all have different
styles, thus it is essential to have an MC who is completely empathetic
with the audience to ensure a smooth communication flow is maintained.
today's busy world many event organisers in a competitive environment
are seeking the golden bullet that will ensure their event is well
attended and received. Very often the quality of the MC can make or
break an event's success.
events and conferences have gaps and unexpected things that just happen
and to ensure that your audience enjoy a fluid experience, it makes
sense to have an MC who as Kipling says; “can fill the unforgiving
minute with 60 seconds worth of distance run”.
MC should be so much more than just a host, they should grab attention
before and between your presentations so your audiences listen,
retaining the key messages and information. They shouldn't just
introduce speakers; they should add real impact, influencing the mood
of your audience with playful interaction to optimise the environment.
MCs just turn up on the day and expect everything to be OK! Could you
imagine how powerful an impact the MC you hire could have, if they
thoroughly researched your event and organisation as well as asked to
see all of the pitches from the other speakers?
bottom line is that your events need to be memorable, whether they are
being run for a single company or as part of a larger organisation like
a professional body or charity.
content is king, how you package that content is imperative. You
probably wouldn't buy someone a valuable cake and wrap it in a plastic
bag. So maybe you might ensure that you wrap your content into a rich
flowing, though provoking experience where the icing on the cake is a
fluent, articulate and highly presentable Master of Ceremonies.
This article was written by Peter Lawless,
founder of 3R Sales and Marketing -
a sales and marketing company with consultants who will create your
marketing strategy and grow your business in Ireland. For previous articles like
this, visit 3R's infocentre. Alternatively, subscribe to Success, our free
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