Mary Wilkey

Is It Easy for You?

Is It Easy For You? Is it? If it isn’t, then consider doing ... that is! Let me explain: if what you're doing isn’t easy right off the bat, don’t give up, and DON’T consider doing ... else

Is It Easy For You?

Is it? If it isn’t, then consider doing something
that is! Let me explain: if what you're doing isn’t
easy right off the bat, don’t give up, and DON’T
consider doing something else—I mean, there’s
a learning curve to everything!

What I’m getting at is, once you’ve applied yourself
and learned that you have a natural aptitude for doing
something, STICK WITH IT! It becomes easier and
easier, and you’ll enjoy your work.

BUT—and this is a BIG BUT—if, after you’ve applied
yourself diligently and worked through the learning curve,
it STILL doesn’t feel like your niche—if you're still not
comfortable with it—if you do not enjoy it thoroughly
to the point that you really look forward to doing it,
THEN—and only then—switch to something else.

Now I’m not talking about any particular program or
product. I’m talking about WHAT you are doing!

For instance, if you’re just not comfortable writing ads and
marketing online, then QUIT! But only AFTER you’ve
made sure that you’ve given it your best shot.

I mean, if you have diligently studied copywriting and
marketing techniques and APPLIED what you’ve learned,
and if it still gel—if it is obvious that you don’t have a
natural aptitude for it, THEN quit. But be absolutely
sure that you’ve exhausted every avenue and every resource.

Rule of thumb: if you haven’t made it in online marketing
after doing it DILIGENTLY (daily for several hours) for
at least a year, then don’t waste any more time.
Because no matter what the product is that you're advertising
and marketing—it is all about writing highly persuasive ads
and marketing effectively, consistently, and persistently. If
you are unwilling to do that, forget it!

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