Is It Smart To Focus On One Offer?

I hear it all of the time. People ask me, “Kendall, I’m giving a teleseminar and I want to offer participants their choice of a coaching program, a teleseminar training series or an ebook. Which one should I mention first?”Understandably, it’s a woman’s nature to offer lots of choices because in our hearts we want people to get exactly what they want.Problem is, by offering so many choices, we overwhelm our listeners, making it preferable for them to say, “Let me think about it” instead of “Yes, sign me up!”Yes, it’s tempting to say, “But Kendall, HOW do I know which is the one right choice to offer in my preview teleseminar?”Let me share with you a simple way for you to decide which is the right offer to make to your audience, each time, every time.Take my Platinum Plus client, Karen Knowler, for example. Karen is THE leader in raw food coaching, menu planning, certifying other raw food coaches, speaking, writing, bringing raw food to t.v. in England, you name it. If it has to do with raw, you’ll find Karen leading the way.As a highly creative women, Karen found herself in the common dilemma of trying to decide which ONE offer she would make on a teleseminar where she had nearly 2,000 people registered.I asked her this one key question:“Karen, as a result of this teleseminar, what is your PRIMARY outcome?”Her goal was to launch a new 4-month coaching program combining the benefits of raw food eating with transforming a person’s life and lifestyle.The minute I heard that, I knew she had a winner. I coached her as to WHY reaching her outcome was so important to her. She passionately explained why her new program could make an amazing difference for people.Then it was my turn. I explained to her that by giving multiple offers she was diluting her passion. By offering too many choices she was making it easy for people to make no choice. Which would mean she wouldn’t be able to serve anyone in the way that she wanted to.Karen is smart and saw the wisdom in my coaching. The results? She not only filled her program, she had so many people scrambling to get a spot she immediately opened up — and filled — a second group, bringing in nearly 6-in figures in just ONE month!(To learn more about Karen and how she runs her multi 6-figure raw food business, click here for an exclusive audio interview I did with her earlier this spring).Make It Easy For Your Peeps To Say “Yes” With A Single OfferMarketing isn’t a one shot deal. It’s an ongoing opportunity for you to offer your ideas, packaged into programs, products and services. Just remember that in the long run, making one offer at a time will help you create the ultimate outcome you desire, which is to help more people and to put more money into your purse!