Itís Autumn and You Should Be Thinking Spring Promotional Items
It may seem odd to be going through fun and sun type promotional items as the days are dwindling down to winter, but this is the time to be planning your spring promotional items.
The best promotions are those that are planned in advance, and that includes choosing and getting your artwork prepared for your spring promotions. If you havenít started thinking about your spring advertising yet, here are a few hints and tips to get you started.
The end of the fiscal year is a good time to set up your goals for the upcoming year. Do you want to increase the number of customers that you serve? Expand into another neighborhood, town or area? Add a new product line? Increase customer retention and repeat orders? There are different ways to use promotional items and advertising to accomplish each of these goals, but before you can start planning, you need to know where youíre aiming.
Once youíve decided on your priorities and goals for advertising this year, you can start devising strategies to reach them. While there are many different types of promotions that can be tailored to fit each goal, these are a few types that fit particularly well with specific goals:
-††††††††† increase customer retention and repeat purchases
Loyalty programmes are among the best ways to increase customer retention and repeat purchases. When you give your customers a chance to earn specific promotional items by making purchases, youíll be appealing to their desire to get something for nothing. Itís also very easy to track the response to this kind of promotional items strategy.
-††††††††† attract new customers
While loyalty programmes can attract new customers, theyíre best at keeping existing ones. Instead, you might offer promotional items to those people who sign up with new accounts or make a first purchase from you. Direct mail with a coupon that can be redeemed at your shop or business for the specified promotional items is a great way to spread the word about your business.
-††††††††† Expand your service geographically
Direct mail is one of the best ways to introduce your business into a new geographic area. Send out a direct mailing explaining your service and include a small promotional item like a refrigerator magnet or picture frame as a gift.
The best promotional items suppliers employ professionals who have years of experience in helping companies design promotional items and programmes. Take full advantage of the knowledge offered by the art department and sales representatives.
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ABOUT THE AUTHOR
Samantha Fellows is one of the top authors in the promotional merchandise industry. She is an important part of ClickPromoGifts and is sharing her extensive knowledge of trends and success in gifting promotional items, promotional gifts and promotional products. For more information visit clickpromogifts.co.uk