Know When to Avoid Repetition

In some regards for marketing repetition is a powerful tool. The more a person hears or sees something the more likely they are to take it to heart and to remember it down the line. This is used by many marketers to get their message across, and that’s why you’ll see similar advertisements over and over again in the span of a short period of time.

There are, however, certain moments in marketing where the exact opposite is going to be true, and that repetition has a habit of getting in the way. Newsletter printing is one good example of this.

I know that some companies don’t view newsletter printing in the same way they do other marketing, and really that’s good in some regards, but let me clarify this more.

First off newsletter printing is marketing, and it really is good to be aware of that. The reason is because you want to be able to get the most out of your newsletter. This is about selling your company and creating a strong connection with your customers. If you don’t view your newsletters as marketing you mind end up losing out on some prime marketing opportunities because you weren’t really looking for them.

At the same time a newsletter has to keep people interested and involved in a way that other advertisements don’t. This isn’t just about selling a single product but about getting them to take interest in who you are as a company, and to realize just how much you care about their business.

This means a newsletter has to be interesting as well. You have to give them something that they’ll want to read each month, and if you aren’t doing that then you’ll quickly find people choosing not to bother with your newsletter.

The solution is to find as many ways as you can to vary up what you’re writing about. This can be a delicate balance because people also like a certain amount of routine.

The best suggestion I have is to take a look at magazines and use that as your basis. The majority of magazines have certain segments that are there every single time. You can rely on them being there, but the primary story for the magazine changes each time.

Take this into consideration when writing your newsletters. Have certain features that are always going to be there while altering one or two primary stories in your newsletter so that people are going to be given something new each time they get one.

You can focus your changing stories on new products coming out or new details about your company. Something that can help both your marketing and your entertainment value at the same time. If you can give people something interesting and new to read each newsletter, you’ll be able to keep them coming back for more.