Ann Preston

Little-Known Marketing Secret That Creates Big-Time Results

Did you know there are many zero cost marketing strategies you could be using today to generate leads and build your business?

Have you ever wondered why some people are able to build their business much faster than others?  Having been an entrepreneur for most of my life, discovering the answer to this question has been my obsession.  And guess what, I have finally cracked the code.

Before I share my secret with you, let’s look at two very common scenarios.  In case #1, there is an entrepreneur/small business owner who is living sale to sale.  He lives an average lifestyle but has little to no savings.  He believes in his product or service and is confident one day things will get better.  When he makes a small profit, he invests it in buying leads or a direct mail campaign to generate leads.  Several prospects respond to his efforts, however, his conversion rate is very low.  Before he knows it, years have slipped away and he is still out there peddling his product and living sale to sale.

Now let’s look at case #2.  This individual has recently been through bankruptcy.  His small business has failed but he is more committed than ever to make it work the second time around.  He has done all of the things case #1 did to generate more business and he knows where this landed him.  He knows he must do something very, very different.  Thinking out of the box, he begins to use some alternative strategies to generate leads.  Suddenly, he has hundreds of new prospects coming to him every day.  He quickly turns that into thousands per day.  Because these prospects are coming to him, they are expressing an interest in his product or service vs. him hunting down people who don’t care, don’t want it and just want to be left alone.  His conversion rate from prospect to customer is over 70 percent.  He’s so flooded with leads and new business he has to hire a staff and lease office space. 

Let’s fast forward to two years later.  Case #1 is still living sale to sale.  Case #2 has purchased a Mercedes, bought a second home, become a father, owns a private jet and now runs three million-dollar businesses.  The only difference between case #1 and case #2 is the way they chose to market their business.  Let me repeat that.  The only difference between case #1 and case #2 is the way they chose to market their business. 

I will now share with you the little-known marketing secret that created big time results for the person in case #2 and will create big-time results for you as well.  Joint Ventures.  Joint Ventures are by far the single most valuable marketing strategy in existence today.  Most people have heard of JV’s but they aren’t really sure what this means or the many ways they can be used to open new markets, deliver credibility, generate leads and create prospects who are eager, rabid buyers.

Rather than get into all of the details of how to do Joint Ventures, I will give you a living, breathing example.  I am a professional speaker and best selling author.  My goal is to share the stage with other speakers when they put together big events all across the country.  Do I call their agents, send my bio and ask to be included?  No, definitely not.  If I did, would that strategy work?  No, why should they care?  They don’t know who I am.  Instead, I call and ask if they would like to be featured on a weekly Wednesday night tele-call I do called “Face-Off with the Experts.”  I invite them to be the celebrity guest and let them know they are free to sell or market any of their products or services.  Do I ask them for a split of their sales?  No, definitely not.  I do ask them that if they would like to promote the call to their customers they may do so.  I’ve had some of the most famous speakers and marketing gurus on the tele-call and hundreds of people sign up every week.  If you’d like to listen in, just reserve a line by visiting http://www.FBTelecall.com.  You’ll hear how I make the call all about them and don’t even try to market any of my own products or services. 

So how do I benefit?  First, I have now created a relationship between myself and my new joint venture partner.  We speak prior to the tele-call to rehearse and after the tele-call I always call to thank them for being my special guest and ask them how I can further help them.  This undoubtedly always prompts them to ask how they can help me.  Ah, now it’s my turn.  I briefly describe what I am up to and mention I would like to be on their tele-call or possibly speak at their upcoming event.  Because I gave first and created a relationship that I make clear will continue to grow, they see me as a person of value and want to help me.

Case #2 made his fortune by doing joint ventures and you can too.  It doesn’t cost a penny, it’s very rewarding and the results speak for themselves.  For more details on how you can create JV’s and six other out of the box, zero cost marketing strategies that can take your business from local to global in six months or less, visit http://www.PowerfulProspectingTips.com.  Just sign up for my free newsletter and once you do, you’ll be taken to a secret page where you can order my free 60-minute CD that will teach you how to can create thousands of leads a day using my 7 secret marketing strategies.

Freedom Builders Ann Preston 770-452-3324

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