Having your logo reflect your business' image
Your logo is one of the most important elements you have to promote your business. Your logo is so important that it is no surprise that you have it almost everywhere – your letterhead, website, your print ads using commercial color printing process, your business cards. In fact, if you want to promote brand recognition, you’d surely have your logo to reach out to your clients, prospects, other vendors, and most especially the media.
And because your logo is always out there to make an impression, you need to create one that would provide a positive impression for your business. You need to have a logo that will create that professional image of you. Even if you are working at home and has your office in your garage, a professional logo would make it easier for you to reach out to as many leads as possible.
Here’s how:
1 – Use a logo that says exactly what you do and offers a unique quality of your business.
Since your logo is a direct reflection of your business, then there is no question about it, it should have a symbol representing your unique qualities and your business personality. It should relate to your name, your niche, and most especially, that special something that makes you different from the rest of your competitors.
When choosing the object to represent you in your logo, do not go for what your competitors have used just because that object was successful for reaching out to their target audience. Be unique. And consider objects that amply describe what you can do exactly.
2 – Keep it simple and clear.
Avoid using too many details in your logo. The simpler it is, the easier for your target clients and customers to recognize what you do. Nevertheless, a simple logo doesn’t mean that it should look like you did not think much about it. Despite its simplicity, offer something unique and unexpected so that your clients and prospects would be drawn to it. And remember to use strong, bold and clean lines to emphasize your brand.
3 – Make it scalable.
Make sure that your logo will still have its appeal even if you change its size to small, medium and large. If your logo can look good in a small print ad such as your business cards, it should also present well in a much larger size such as a billboard.
4 – Ensure that your logo works with full commercial color printing, as well as in black and white.
One graphic designer suggests that if your logo does not look good in black and white, you will have a hard time making it look fine in any color.
5 – Create balance.
Lastly, create balance in the overall appearance of your logo. Make sure that all the elements are beautifully combined that no element should overpower the others.
One final point: love your logo as you would love thyself. Do not settle for anything less. Create a logo that would be perfect for you and your business because you’re going to use it for many years to come.
