In this article, we explore the power of making an impact, particularly in the business world. We delve into the importance of creating a lasting impression on customers, and how this can significantly influence your business's success. We also share a personal anecdote that perfectly illustrates the power of impact.
Over two decades ago, on a chaotic moving day, my family and I found ourselves in a new home, surrounded by unopened boxes and without a functioning kitchen. With hunger setting in, my father and two-year-old sister decided to try out the newly opened Taco Bell that was the talk of the town.
Despite the crowded parking lot and long queues, they joined the throng of fast-food enthusiasts. Amidst the hustle and bustle, my sister, in her innocent and childlike manner, loudly pointed out a large African-American woman at the counter. The crowd's reaction was a mix of laughter and shock, leaving my father feeling embarrassed.
However, when they finally reached the counter, the woman, Marva, was gracious and understanding. This marked the beginning of a decade-long relationship. Every time my father visited the Taco Bell, Marva would remember him and ask about his business and my sister. Despite the restaurant's closure, the memory of Marva and the impact she made remains vivid.
The story above illustrates the power of impact, albeit in an unconventional manner. It shows how a simple interaction can leave a lasting impression. This principle is especially crucial in business, where the impact you make on your customers can significantly influence your success.
One of the most effective ways to make an impact is through your product or service. For instance, when I wrote my first book, The Ezine Marketing Machine, I was confident that it would help many people and make a strong impact on those seeking to make a living online. Thanks to dedicated resellers, the book became one of the best-selling Internet marketing books, as evidenced by the numerous testimonials I received.
Another way to make an impact is through exceptional customer service. With the prevalence of online scams and poor customer service, many people are hesitant to spend their money online. However, providing excellent customer service can help alleviate these fears and make a positive impact on your customers.
For example, I once had a customer who was dissatisfied with my book. Despite not trying any of the methods in the book, he requested a refund. I promptly refunded his money, and he appreciated the level of customer service I provided. This positive experience likely led him to share his experience with others, demonstrating the power of word-of-mouth advertising.
In conclusion, every time you make an impact, you make a difference. By making a difference to your customers, you can significantly improve your business's bottom line. So, strive to make an impact, whether through your products, services, or customer service.
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