Customers still have money to spend during a recession but the way they spend it has changed.
Customers want value for money and will be prepared to pay more for your product if they gain significant benefits or advantages. Customers want to know what your product or service can do for them, not just how it works. You need to clearly communicate the benefits, not the features.
The key to communicating the benefits of your product or service is to look at them through the eyes of the person you are selling to. The more you know about your customers' needs, the easier this will be. Customers need to know, "What's in it for me?"
Businesses and consumers don't buy on price alone. If you want proof, look out the window at the cars that drive by, or look at the clothes that people are wearing, or the mobile phones or electronic devices that people use everyday - they are not all using the cheapest goods and services on the market.
The 2011 Superbrands survey revealed that consumers are sticking with high-profile brands they believe represent the best in their fields, despite often coming with a price premium. The survey asks people to judge which brands are considered best for quality, reliability and how easy it is to distinguish them from their competitors. A luxury Germany car manufacturer was voted the number one best-loved UK consumer brand. Second was a famous luxury watch brand. Not exactly low price products!
A feature is about your product. A benefit is about your customer. Features don't sell products or services, they just talk about the finer details and most people don't care about features unless they're experienced in buying the specific type of product you're trying to sell.
The challenge for businesses is to ensure that their marketing and advertising for their products and services communicate the real benefits to their customers. Benefits tell people what results they can get from using your products or service. They explain how people will feel when using your product or the time they'll save from buying from you instead of buying from your competitors.
Is It Worth Starting A Home Based Internet Business?
There are no specific requirements for starting your own internet business. But it''s surprising how so many people think and talk about their intentions of starting a small business online but never actually take any real action and do it.
5 Foods To Avoid If You Want To Flatten Your Tummy
Do you wish you could actually feel good about the food and drinks you see in your refrigerator and cupboard and know how to flatten your belly with the right food choices? Here are 5 foods that you need to avoid, or least only eat occasionally if you want to flatten your belly and get the body shape that you want.
Finally! 5 Quick And Healthy Snacks Foods
You don't have to feel guilty about having a snack if your stomach is rumbling and there are still hours to go until your next meal. But what you might think are healthy snack foods can be filled with hidden calories.Here are 5 quick, easy and good snacks for diets that you can easily consume throughout the day.
