When will I be able to go to the VC community and show them my product that uses magnetic forces to generate perpetually energy? The ideas are out there and despite our tepid economy there are always investors. Now, it is merely a matter of bridging consumers, marketers and investors. In the web 2.0 universe, the magic exists and it will only be a matter of time until corporate communications services are accessible to all.
Over the last 20 years technology has changed dramatically, who would have guessed 100 years ago that I could find moving pictures in my neighborhood with a device the size of a make up compact and no buttons (Sponsored by Yahoo Movies). Who would have guessed I could view my stock portfolio online from a park Midtown Manhattan in real time (Sponsored by CBS). Who would have ever imagined 100 years ago that I could watch someone summit Mt. Everest in real time from my office computer (Sponsored by Discovery Channel). Clearly, things have changed a lot since 1908 and nowhere are the changes apparent than how companies market their products and brand themselves.
Now, in a web 2.0 society we are seeing "video" take a whole new meaning. Marketers are finally starting to realize the importance of video. Companies such as Pepsi, Doritos and others are leveraging social video creation instead of traditional Madison Avenue advertising agencies to get the word out. Even more traditional companies such as 200 year-old Colgate-Palmolive are hosting online contests for recipes, cleaning tips and a variety of other video entry based competitions.
The video movement has even been responsible for the creation of video portals exclusively for large corporate entities. Large companies like Ruth Chris, Crocs, Easton, Sealy and California Pizza Kitchen have started to leverage PR firms to create high-quality corporate videos for the investor community. These videos which would previously have been distributed via DVD are now available online for investors and consumers alike via portals like COWtv and other video hubs.
Although not much is known about COWtv, they have done a great job of taking corporate video productions to the web. They offer HD quality video, descriptions of the company, updated news, stock information and more in a simple interface. Similar to YouTube and standard video distribution portals, they kept the consumer in mind by enabling a star based ratings system, embed functionality, social book marking and other social functionality baked in.
The real next step is to bring these types of technology to the consumer level. When will a YouTube for small business spring up? When will I be able to go to the VC community and show them my product that uses magnetic forces to generate perpetually energy? The ideas are out there and despite our tepid economy there are always investors. Now, it is merely a matter of bridging consumers, marketers and investors. In the web 2.0 universe, the magic exists and it will only be a matter of time until corporate communications services are accessible to all.
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