Marketing Strategies

Marketing may be attractive tool to develop business and it is easy to prove its effectiveness even through its definition. Marketing is defined as ‘the process for understanding markets for quantifying the present and future value required by the different groups of consumers within this market for communicating this to all other functions with responsibility for delivering this value and for measuring the value actually delivered.’ This definition has determined the great value of marketing in business area as it is able to increase companies profits and products volume in hundred times if it applied qualitatively. The effectiveness of marketing might be incredibly increased if it is applied with electronic devices such as computer and the Internet. Electronic marketing has recently been developed in the ways of web content promotion and websites promotion. Nowadays it is not sufficient to create a website and provide potential and existing customers with fast and qualitative online support. It is also needful to promote companies products and services throughout the world of the Web. The recent marketing strategies applied by electronic tools focus on web content which promotes products and services by giving thorough description of these products and services and providing some useful tips, news and information for customers. Using Web content for marketing is nowadays the key factor to let thousands of potential customers know about the company and its products/services. Janice Reynolds once said in her book: ‘Despite the spectacular dot-com bust of a few years ago, the Internet has markedly changed the way we do business, whether it is finding new streams of revenue, acquiring new customers, or managing a business’s supply chain.

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