Marketing Your Book – Think Outside the Box

If you have had anything to do with the publishing world you will no doubt understand that the writing of the book is the easy part. Some may go so far as to say it is the fun bit. Then the marketing kicks in and that is where the trouble and the difficulty begins. This isn't necessarily so but it has most certainly been the case in years gone by especially back to about 5 years ago. Publishers held almost all of the power in times gone by when it came to accepting and then marketing your book. Often times, your success was riding wholly and solely on the rapport you had with your publisher, and not necessarily the quality of your work.

 Marketing your book is now dependant on your ability to grab your own stranglehold of these social networks and establish yourself electronically. You can still tread the traditional path of signing with a publisher, but websites such as Tribal Author show you how it is possible to cut yourself a big slice of the pie, and dictate your own success as an author.

Ideally, using a mixture of mediums such as physically marketing your book, as well as electronically marketing it would provide you with ample exposure in your quest to saturate the market. The strategy of saturating the market should be a thought out process, as this will ensure you maximum exposure.

Think outside the box when it comes to marketing your book. Promoting a physical presence around the local book stores, libraries, shopping malls, University presentations and other opportunities will familiarise your name and product around your local area, the harder you market your book and the smarter you promote yourself the better your sales should be.