Marketing is one of most important factors for a small business. It doesn't have to be expensive, just well-planned and consistently executed.
Although the quality of your goods and services does matter, how you market these matters more. Most of the small business get ups can’t really afford to put in more funds for marketing, apart for the fixed budget each year. However, where marketing is done effectively, sales also increase in direct proportion. And hence, you can afford to pool more funds for marketing.
How can you market your business effectively without using too much money? First, you need to build up a plan. There are several things that ought to be considered. Are you providing a regional service? Are you selling goods from home? What is your budget for marketing each month? What is the maximum you can charge for your services per hour? Do you need the internet to obtain clients?
Answer all these neatly and precisely. Then, sit and work out all the costs of your business. Ensure that your marketing plan sticks to your budget. You don’t want to spend so much in marketing that you have clients but nothing to sell to them.
First rule of marketing a business: Build a website. It doesn’t have to be elaborate, or fancy, but it should be attractive enough to attract prospective clients. Remember, this website serves as your first impression, and you don’t want your prospective clientele to be put off, do you? If what you know about building a website can fit into a thimble, then hire someone to do it for you.
For regional services, direct mail may be the way to go. Also, advertising your skills or product in the local classifieds may garner you a second look. One of the main marketing techniques is: Be Consistent. If you run your ad for two weeks, and then drop it, you’re losing out on visual impact. Remember, what people see is what they remember. Work with that in mind, and you’ll find your marketing paying off!
Get more about marketing small businesses at FreelanceSprout.com.
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