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Markteing Myths & Facts.

Myth. Managing a ... plan in-house on an as needed basis and ... ... projects to multiple vendors will save money and allow more projects to be produced for greater ...

Myth. Managing a marketing plan in-house on an as needed basis and distributing individual projects to multiple vendors will save money and allow more projects to be produced for greater results.

Fact. According to a survey taken by the National Association of AdvertisersFree Web Content, the average cost for a client to change agencies is approximately 12.5% of the client's current budget. This includes the following items:

-Short-rated contracts

-Transfer of artwork and other files

-Out-of-pocket and time costs to conduct a new agency search

-Time needed to get the new agency up to speed

-Start-up inefficiencies for the new agency as they learn the client's business and procedures

Source: Free Articles from ArticlesFactory.com

ABOUT THE AUTHOR


Howard Theriot is principal of Catch Light Productions, a full-service hub agency based in Southeast Texas since 1989. Be sure to visit Sparkle!, their free interactive marketing webzine. Subscribe today and receive a free copy of the PsychoTactics eBook by Sean D'Souza. http://www.catchlight.com/sparkle.html



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