Myth. Managing a ... plan in-house on an as needed basis and ... ... projects to multiple vendors will save money and allow more projects to be produced for greater ...
Myth. Managing a marketing plan in-house on an as needed basis and distributing individual projects to multiple vendors will save money and allow more projects to be produced for greater results.
Fact. According to a survey taken by the National Association of Advertisers, the average cost for a client to change agencies is approximately 12.5% of the client's current budget. This includes the following items:
-Short-rated contracts
-Transfer of artwork and other files
-Out-of-pocket and time costs to conduct a new agency search
-Time needed to get the new agency up to speed
-Start-up inefficiencies for the new agency as they learn the client's business and procedures
Howard Theriot is principal of Catch Light Productions, a full-service hub agency based in Southeast Texas since 1989. Be sure to visit Sparkle!, their free interactive marketing webzine. Subscribe today and receive a free copy of the PsychoTactics eBook by Sean D'Souza. http://www.catchlight.com/sparkle.html
