Mastering the Marketing Mindset
What's your reaction to the idea of marketing yourself? For many coaches, marketing is a distasteful cocktail full of sourtrepidation and biting frustration. Maybe for you, just thinkingabout marketing makes you feel numb. Or maybe you put it off, optingto stay busy with anything else rather than implement a marketingplan.
That's where I was. I read all the marketing books, took lots ofseminars about how to get clients and book myself solid... but, evenwhen I did attract a few more clients, I still looked on marketingas a bitter pill I had to swallow for my own good. Then I realized that as long as I had my own business (and I'dalready decided I'd never go back to working for someone else), I'dbe marketing! Why consign myself to constant misery?It was time to change my way of thinking about marketing. How about you? Would you like to learn to market authentically,ethically and effectively, and have a winning mindset about it? After all, why not truly enjoy the journey to success rather thanwaiting until you reach your goal to be happy? To successfully market your coaching services, start by making theseFour Simple Shifts in your mindset:
1. Shift from thinking like an altruistic caregiver to thinking like a caring business owner.
2. Shift from the mantra "I need clients" to "What do my clients want most?"
3. Shift from talking about abstract concepts to detailing tangible results.
4. Shift from trying to convince prospects to being detached from outcome. More than any single marketing technique or campaign, getting yourmind in the right gear sets you up for success. The way we thinkabout something is more than half the game. Most coaches try to market by thinking and talking like a coach andtheir marketing falls on deaf ears. Why not make marketing a friendlytool? Learn how to think like a marketer and speak the language yourclients understand while letting your authentic voice shine.For more resources, see Prosperous Coach
To your growing prosperity!
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ABOUT THE AUTHOR
Rhonda Hess is Founder of Prosperous Coach™, a membership community with tiered levels of service starting at $24.95 per month, that walks professional coaches step by step to coaching business success from startup to prosperity. For ten years Rhonda has helped entrepreneurial coaches to success. As senior trainer for Coach Training Alliance, Rhonda co-authored the Coach Training Accelerator, a best selling self study program and the curriculum for the Certified Coach Program. Her ebook, Working Websites for Coaches, is the single best resource available to help coaches write content that pre-qualifies ideal clients. Find out more at Prosperous Coach.
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