Mega Marketing for Mega Money Part 10

You can have a great Product or Service however if you keep it a secret, there won’t be any Sales.  Of course the missing part of the puzzle is always Marketing.  Many people in Business feel that Marketing is an expense that can’t afford.  Nothing could be further from the truth and in this series of Articles I’ll cover many ways to market your Product and/or Service for little or no money.

[55]  Build an Army of Affiliates:

A great way to grow your Business is building an Army of Affiliates.  Thousands of people make their living by marketing Products and Services from other Companies.  These Affiliates earn 60 to 80% of the Commission and in some cases, up to 100% however any Sales they make for you is "found money" and your main concern should be the profit you receive during the life of each new Client or Customer.

[56]  Don't OVER POWER your Product
When I watched the American Music Awards, I enjoyed many great Performances, Vocals and Choreography from a magical collection of today's popular Musical Entertainers.  I also witnessed every conceivable Lighting, Pyrotechnic, Video and special effect known to man.  As magnificent as the effects were, the great majority of the time they completely overpowered the Act and ended up being more of a distraction instead of a compliment.  When you advertise and/or promote your Products, be careful that the colors, photos, art work, testimonials, special effects, type styles or size are complimenting and not competing with your main offer.

[57]  Cross Promoting:

A few weeks after going to a Haunted House in St Augustine, I received a Survey from them asking for suggestions on ways to improve next year.  They also asked how I heard about them and their list is one of the best examples of Cross Promotions I've ever seen.  They had used 3 Radio Stations, a Facebook Page, Facebook Ads, Cable TV, Commercials before Movies in the local Theaters, Ticketmaster, a MySpace page, Billboards, Post Cards from McDonalds, Flyers at local H.S. Football games, their own WebSIte, Posters, H.S. Paper Ads, News Stories on TV, a Newspaper Article plus their Monsters visiting Businesses around Town.  Of course, they Sold Out every night they were open.

[58]  Become Creative:

A TV Ad for Office Depot really drove home how this can crush your competition.  It showed a local Barber Shop who considered going out of business when a national chain opened up across the street advertising $6 Haircuts. The owner had a large Banner created and hung it above his front door that said: "We Fix $6 Haircuts". Within months the national chain was out of business.

Here’s one of the best examples of creative copy I’ve ever seen read; SINGLE BLACK FEMALE seeks male companionship, race unimportant.  I'm a very good girl who LOVES to play, take long walks in the woods, ride in your pickup truck, hunt, camp out and even go on fishing trips.  I love cozy winter nights lying by the fire and candlelight dinners will have me eating out of your hand.  I'll be at the front door when you get home from work wearing only what nature gave me.  Call 404 000-0000 and ask for Daisy.  Over the next few days over 15,000 men found themselves talking to the Atlanta Humane Society about an 8 week old black Labrador retriever.  Ya gotta luv creative thinking. 

[59]  What else can Make you Money?

I see many Individuals and Companies that have become very proficient at something other than their primary Product or Service and don't do anything to turn that into an additional Profit Center.  Personally I started as a Telemarketing Sales Trainer.  I always mixed in a little Humor and Motivation and one day a Client asked me to do several Keynote Address at a Convention they were sponsoring.  He wanted pure Motivation and as a result of those appearances, we booked 80 Dates to Owners and Managers from attending Companies as a Motivational Speaker.  I had just created an additional Product to market. 

Another owner liked the production I used on my Training Videos and asked me to produce a Training Video for his Company. That led to another mini-career which was writing and producing Corporate Image Videos, short and long form Commercials and even several 30 and 60 minute infomercials.  

In the late 90's a few Clients asked if I could share some ideas that would help them do what they do better, faster or cheaper.  Since I had worked for and had visited hundreds of Clients they figured I would know what worked and didn't work.  I now have a Client base which pays me to Consult and Mentor them via weekly Conference Calls while sitting at Home in my Shorts and T-Shirt.

[60]  Review all 60 Tips:

At least every quarter to see how many you are and/or should be using.  Most of us have a tendency to get into comfort zones and do only those things that we are most comfortable with.  I urge you to try some new Mega-Marketing Tips and start making Mega-Money.