Mobile Marketing is Changing our World

Technology is forever advancing.  Savvy business owners need to keep up with the times, so they adapt their advertising methods to the times.  With everyone having mobile phones nowadays, it makes a lot of sense to incorporate mobile marketing into your plans.

Short Message Service (SMS) marketing is one of the most effective forms of marketing being used today.  All of your messages will likely be delivered and read by their intended recipient within 15 minutes of being sent, according to some studies. 

Businesses have long been using paper coupons.  Although they are still frequently being used to this day, it is no longer necessary with mobile marketing.  Help save the environment by sending customers mobile coupons using SMS marketing.  They can simply present the message to your cashier to save money.

Mobile marketing can also act as a form of viral marketing.  If someone receives a message announcing a great deal, then they will likely tell their friends.  Since they have received it over their phone, they can easily forward it onto some of their friends.  With most people having social networking applications on their phones, they can take things to an entirely different level.

When it comes to using mobile marketing, you want to keep your SMS messages short.  It is actually required for you to do just that, thanks to the fact each message can contain no more than 160 characters.  You certainly do not want to waste them on unnecessary information.

Everyone who has a smartphone uses an application of some sort.  Depending on the specific nature of your business, you could have an application made catering to your target market.  There is nothing wrong with having one developed that showcases your company's products and services either.

Location-based applications also play a huge rule in mobile marketing.  People can use them to find directions to your business when they are out and about.  They can also be used to announce where they currently are to their friends.  Popular websites catering to these people include Foursquare and Facebook Places.  You definitely want people telling their friends they are patronizing your business since it will increase your brand awareness.

You see people on their cell phones all the time.  It only makes sense for you to start using mobile marketing to increase your company's success.  Get customers to sign up to receive text messages with coupons or to announce special deals.  It would also be an excellent way for you to stay in contact with past customers.