Modern Day Take on Marketing Your Book

Compare the marketing of books from five years ago to today's methods and it is almost like comparing night with day. Today, authors are better able to dictate their success with self marketing and can enjoy healthy success without the aid of a publisher. The most ideal relationship would be between an author and a publisher that could embrace the digitally driven world we live in, together.

Consider the way we are learning, informing and researching in today's electronically enhanced environment. Using all of these platforms as well as your non-virtual avenues can go a long way to saturate the market with you and your book.

Marketing your book should be equally important as marketing yourself. Knowing how a perspective book purchaser thinks and the areas they seek out information will help you to corner those areas and target them specifically. Find a solid and informative site like Tribal Authors where you can get further ideas and information on how to best market your book in today's economy with today's electronic media capabilities.

Do not dismiss the importance of marketing your book in the flesh, as well as concentrating with your electronic presence. There are still lots of avenues that you can pursue if you are savvy with your time and availability. Stalls, markets, fetes and fairs can all prove successful exposure sites, as well as your public library, newspaper articles, local news broadcasts and radio.

Casting your net wide and far will give you a better ability to find success via the internet, that you would physically not have been able to capture in the flesh. Covering all the local and close by media opportunities will have your name and book circulated in more traditional environs.