New Resident Marketing

Most business share a common problem.  Over time they loose customers.   Much of the time this is unavoidable, and can amount to about 20% of their existing customers. 

Some of these lost customers comes from people moving away.  People don’t stay in one place for very long any more, statistics show that about 40% of people will relocate in any five year time span.

So businesses need to replace those customers they loose every year.

One of the best sources for new customers is new residents - people moving into your business’s neighborhood.  To do this you need to get the attention of these new movers, and encourage them to try out your business while they are still new to the area.

Moving is certainly not stress free.  New residents are looking for ways minimize the stress of moving, and to make this transition time easier.  And this transition time can last for many months.  During this time new movers are far more likely to try new products and new services than at any other time.

This makes new residents a great source for new ‘regular’ customers.  Local businesses need to attract these new residents, impress them with their goods and services, and turn them into new repeat customers

Probably the best way to do this is through direct mail marketing.  There are lists available to businesses that report on new residents by geographical boundaries. 

The direct mail marketing can consist of a friendly ‘welcome to the neighborhood’ letter, in conjunction with an incentive.   The incentive can be any kind of coupon to entice them into visiting your business.

Once they get to your business its up to you to provide them with the best service possible, that will turn them into regular customers that keep returning. 

A regular, periodic new resident campaign can more than make up for the usual customer erosion that occurs, and will help build your business in a steady sustainable fashion.