Niche Marketing and the Demands of Outsourcing

While opening a business is often a gamble of sorts, in the world of online niche marketing, your greatest asset is often finding the right niche to expose and profit from. Granted, it takes time and expense to find the niche that's just right for you, but it's pay-off can be immense. No, there are no guarantees in this line of work, but neither do offline businesses get guarantees of certain income.

However, here are certain strategies for choosing a niche that has a high probability of success.

Some schools of thought propound the idea tha supply and demand is a good indicator of niche success. In fact, statistical information supplied by search engines is used to determine the popularity of certain search terms. This information is useful because terms which are being searched frequently are terms which have a large audience of Internet users looking for more information on the niche subject.

These same terms can be popular internet searches. From this statistical information you can build a list of potential niches. Once this list is compiled, it is time to begin researching the competition in each of these niches. Ideally the niche you select will be one which has a large audience and not much competition. These are niches which are in low supply.

It goes without saying that protecting your niche should be a top priority and that includes who you work with to outsource your ideas. Many Internet niche marketers are comfortable outsourcing their copywriting and their website design.

However, they are more protective about outsourcing tasks such as marketing, niche selection and keyword development. This is because although copywriting and website design both involve optimization for keywords the strategies for doing so are readily available on the Internet.

Developing related keywords for the niche is very important as they are absolutely critical and conventional wisdom holds that an extensive list of keywords should be developed for a particular niche to be successful. Some in the industry recommend developing approximately 200 keywords for each niche.

Finally, a non disclosure agreement (NDA) is one way for the marketer to protect his niche when he is outsourcing. An NDA is essentially a document specifying the rights of the employer and employee in regard to sensitive materials. The NDA can be drafted to include any terms the client sees fit.

Perhaps restrictions can be made on which materials are sensitive, how these same materials can be transmitted, what time frame is necessary to complete a project and the duration time for which the contract is binding.

Common timeframes include the duration of the project or a set number of days, weeks, months or years. In niche marketing a timeframe of at least one year after the project is completed is recommended to prevent the contractors from entering the same niche immediately after the project ends.