Andre Anthony

Niche Marketing : First Find Your Market

Do you recognise this scenario?

What the hell went wrong?

Simply put, Sam put the cart before the horse. Instead of developing his niche product first, he should have found out if there was a market for it.

This is a common mistake, especially amongst newbie niche marketers. With all the hype on the Internet about the easy money to be made from niche marketing, it's not surprising that people get caught up in the excitement of it all and jump into the first niche idea that enters their head.

Any fisherman will tell you that there's no point baiting up your hook and the casting into a pond unless you know that :

1. There are actually fish in the pond
2. The fish are feeding
3. You have the right bait for the fish you want to catch

Niche marketing follows a similar principle. It is all about finding small groups of consumers (fish in the pond) who are actively buying specific products (feeding) which you the niche marketer can satisfy with a suitable product (right bait).

How do you achieve this?

In a word - "Research".

Before you even start to think about developing a niche product you "must" know :

• If there's a market for the type of product you have in mind?
• If there is a market, are consumers buying?
• What are the types of product consumers buy in that market?

If you don't have this information then, unless you are extremely lucky, there's every chance you will end up with the scenario that Sam experienced above.

Copyright © 2006, Andre Anthony Niche Market Know-How

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