On Page Optimization Steps
The search engine optimization divided into two parts, one is on page optimization and the other is off page optimization.In On page SEO what we can done on the webpage itself. Off page SEO is used to improve the position of the webpage in the search engine. This article contains the different steps of on line optimization. choose keywords, page title, meta description, URL, heading tags, page content, add a call to action, internal links and images are the different steps of on page optimization.
On Page Optimization steps
Search Engine Optimization is mainly divided into two basic areas. They are
In On page SEO what we can done on the webpage itself. Off page SEO is used to improve the position of the webpage in the search engine. Many people associate off-page SEO with link building.
Here we are mainly dealing with On Page Optimization and the several steps of On Page Optimization. In Search Engine Optimization, On Page Optimization Refers to all measures that can be directly taken by the website to improve the website position in the search rankings. Basically it is the effort which you put on the website and it is very clearly visible. Examples of On Page Optimization include the following,
It is very important to correctly done the On Page Optimization to websites. Usually this is done once for a website, but it is very good to done after every 3 month to keep the site fresh for search engine.
There are several steps for On Page Optimization, they all are very important so don’t skip it.
Step 1: Choose Keywords
Read the page content and select two relevant keywords. One is the primary keyword relevant to the page’s content and other is variation of for that keyword. If you can’t identify one primary keyword for a page, you will create a new website pages to separate the different content. If the page is not clear then the visitors never understand the page.
Step 2: Page Title
The page title appears on the top left part of the browser bar in the Google page, and also it is blue, bolded, underlined text. The guidelines to the page title given below:
Step 3: Meta Description
The Meta description is placed just below the Page Title. It helps the people to decide whether to click on the result or not.
Step 4: URL
Step 5: Heading Tags
The heading must have one H1 tag. This H1 tag should be appearing in the top of the page and which is the first thing people see when they arrive on a page.
Step 6: Page Content
The primary keyword must use more than one place and secondary keywords also mention in the page. The keywords must be in bold and underlined; this shows the importance of the keyword in the page.
Step 7: Add a Call to Action
Every webpage have at least one call to action above the page’s fold. Call to action creates an internal link on your website to a specific landing page and this will help the SEO.
Step 8: Internal Links
The internal link is a type of hyperlink on a webpage to another page. Anchor text () is used to link a particular word. For example you should link a page about SEOusing anchor text “SEO”.
Step 9: Images
Any images used in a page can be optimized so that search engine can read the image. Images can be optimized in two ways.
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ABOUT THE AUTHOR
A graduate of computer engineering, I have nearly 15 years’ experience in the IT industry in various capacities. Be it business development or execution of enterprise projects, I have performed my tasks to exceed expectations of both management and clients. I believe in being proactive and being a go-getter, and this has greatly helped in furthering my career in this fast changing industry.now i am the Director @ IPIX Solutions , a UAE Based Digital Communication Agency.