Online marketing: contractor referral platforms for small businesses
The part of operation small businesses, new companies and independent service providers consider the hardest is finding clients and developing a sturdy base of customers that would use their services on a regular basis, ensuring stable and increasing profit. Marketing, its online segment in particular, is a key element of that issue.
Being a highly qualified pro at what you’re specializing at won’t bring you money and provide for you living unless you let people discover your talents, abilities and skills, as well as experience your great, reasonably priced performance.
With the recession tendencies, the minimum means people can send towards effective advertising and spreading the word about their businesses aren’t realistically enough to do something great in terms of attracting new customers and receiving orders. Tight start-up budgets don’t leave too much space for elaborate and professional marketing strategy development either.
The competition on the market, as well as the common fear of being an unrecognizable provider among the well-known local leaders, who’ve already developed a system of loyal rehiring clients, doesn’t make it easier for an average smaller businessman not to give up during the first unprofitable period of his operation without going back to working for someone else.
On the other hand, the online market opens up numerous free business promotion opportunities, as well as provides various recruiting services for individual service providers who’re searching for the ways to get more jobs and get in touch with a wide circle of clients.
It’s way cheaper and a lot more rewarding for a new service provider to concentrate his business promotion and client acquisition efforts on the online segment of the market he specializes at than to knock on people’s doors, make a pity face and offer his help just like people did back in the 90’s. To be honest, people don’t even bother to look for a pro anywhere aside from the Great Web.
Social media marketing. Is it effective?
Using social media to let the world know about your business is not a novelty for the modern marketing strategies. The only downside of social media as the mean of service advertisement is that it doesn’t reach the target audience or connect people with their prospect clients on its own.
As an additional mean of advertising, that relies on random people scrolling through Facebook or Instagram in hopes to find a great wedding planner or interior designer, reliable mover or trustworthy daycare center, experienced electrician or certified contractor, it works great. Free, flexible, available for most people who have the Internet and social media profiles.
But its randomness is the factor that should push you, an active businessman trying to make a consistent profit, appeal to the more specialized platforms designed to help providers find an easy connection with their possible clients and receive frequent job offers. The time and effort you have to put into your social media page to get it to the point where people start noticing and trusting you may be used much more effectively there.
That’s why new businessmen while continuing to keep their social media profiles on point, need to employ additional online resources and make the full use of various platforms that enable direct provider-customer contact and offer great hiring/job accepting conditions.
Contractor referral websites. New options.
ThumbTack, Angie’s List, HomeAdvisor and other big ships of business directory websites that offer leads and jobs to home improvement, general construction, teaching and caring, pet, entertainment, and other kinds of service providers - are highly beneficial when it comes to the audience they managed to collect over the past years. However, they’re not necessarily free. And the competition between the independent providers within each of their service segments gets crazier and crazier every single day.
That’s why it’s better to look for newer alternatives to these websites, where businessmen have better chances to be recognized and reached out to by new clients and receive more realistic and frequent job offers without paying crazy money for signing up.
HireRush.com is a new platform that’s aimed at finding suitable pros for clients and offering registered businessman customer’s requests. Covers all states and major cities/towns in them. The request feature and the direct messaging tool make this platform quite prompt and extremely easy to use.
Thus, people, who come to the website to post their requests, are fitted to the most reliable local pros within a reasonable amount of time and have a further chance to talk to the chosen providers to discuss the details of the job they need to be done completely for free. Fast response, flexible price categories, the variety of skills, high-quality services and experienced providers (general contractors, cleaning pros, specialized contractors, auto repair pros, teaching and caring specialists, beauty service providers, etc.), and personal information protection is all about HireRush.com.
The number of providers, who created their profiles on the website, is quite impressive, especially if to take into consideration that it’s still a novelty among the business directory platforms.
Most importantly, service providers may create their elaborate business profiles and receive notifications about different jobs and tasks people post within their local area free of charge as well. Furthermore, they may pay for an exclusive right of receiving client’s contact information not to compete for the right to perform his request with other local businessman and create premium profiles to get an access to advanced website features (like top places on the list of providers, task acceptance preferences, etc.).
Missing out on the jobs people post on HireRush.com every single day is definitely not the wisest thing a striving businessman, willing to increase his profit and find new job opportunities, would do.
He would better establish his business profile to get an access to the consistent flow of job offers and become the top rated provider within his category before too many people decide on doing the same.
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ABOUT THE AUTHOR
Elena Sheplyakova, independent writer, blogger for HireRush.com, concentrates her attention on small business issues, online marketing, home improvement and organization, healthy foods, family living, useful life hacks and beauty tips.