Online Marketing: Keep Your Integrity

The Internet is filled with endless money making opportunities.  While this can be a good thing for those looking for new income, it also has the potential to reel in a scam artist’s next victim. 

Those who are currently involved with their own online business can tell you about the things that must happen in order to pay the bills and expand their efforts.  Yet, responsibility and integrity are often pushed to the side in order to make ends meet and bring new people into the business.  It can’t be forgotten that people who join with your efforts are investing a lot of time and resources with high hopes of being successful.  

One of the popular tactics used today to persuade others is by showing examples of multi-figure paychecks.  Though this seems like a good idea, there are likely to be more profitable methods.  A better way to capture attention is through the sharing of a heart-felt story behind the beginning stages of starting the business, the emotions that were felt during this time and the methods used to obtain the goals set.  This is a much more personal and genuine way to get things going in the right direction.  After all, no one else gets to reap the benefits of the big paycheck example.  It really just brings the attention to the marketer, instead of a true reflection of how the business could be great for another person.   

 One of the most important parts of recruiting a representative takes place after the initial set up.  There is a responsibility belonging to the marketer to continue fostering a strong, close-knit relationship.  It’s always a good idea to send a follow up email to provide some additional information about the product or some ways that the product has helped others.  This will prove your character as being found with integrity or lacking it.  A follow up lets the new representative know that the marketer really cares.  It is a way to show that your new members are valued much more than just added income to your paycheck.  

The responsible approach is help your representatives through the rough and smooth times, as well as offer new methods or ideas that seem to be working.  Also, keep in mind that not everyone will fit the same mold.  Your new members will likely have fear of failure on their minds.  Older members will likely be facing different challenges.  The best suggestion is to lay the options out on the table for people to take what they need and leave the rest.