Pop-up windows, those small, automatic windows that appear when you enter or exit a website, are a common tool used by many webmasters. They are often used to display advertisements or subscription instructions for newsletters. While some marketers shy away from this strategy, fearing it may irritate their visitors, the reality is that pop-up windows can be highly effective when used correctly.
Despite the potential annoyance factor, the benefits of using pop-up windows can significantly outweigh the negatives. However, it's crucial to use them judiciously. Overuse, such as multiple pop-up windows appearing when someone visits a website, can be counterproductive. This can be perceived as spam and may deter potential customers and discourage repeat visits.
To avoid this, it's advisable to display only one pop-up window, either when a visitor enters or exits your website. There are scripts available that allow you to send a cookie to the visitor's computer, ensuring that they only receive one pop-up, regardless of how many times they enter or exit the page.
When we talk about cookies in this context, we're not referring to the edible kind. In internet terms, a cookie is a small file sent to your computer from a website. It's used to gather information about your browsing habits or to instruct the website not to run a certain script, such as a pop-up window or survey.
It's generally recommended to execute the pop-up window when visitors exit your website. Bombarding them with too much information when they first arrive can be overwhelming.
The effectiveness of pop-up windows lies in their ability to command attention. They quickly grab the reader's attention, and to close the pop-up window, the visitor has to click the box shut. With a compelling ad in the pop-up window, you can generate additional profits.
Creating a script for a pop-up window on your website doesn't require advanced technical skills. Here are a few resources where you can learn about creating a pop-up window:
Initially, websites like Tripod, Geocities, and Angelfire offered free web space, requiring users to display the companies' banners on their sites. However, these companies have now installed pop-up windows when these free sites are accessed, resulting in better ad responses and increased profits.
Despite some misuse by certain companies and the online adult industry, serious marketers can still leverage pop-up windows effectively. For instance, if you're an ezine publisher, you can expect the number of new subscribers you get daily to almost double. Just remember not to put a pop-up window on every page of your website, as this can irritate potential customers.
Once your pop-up windows are operational, it's important to develop a mechanism to track the response to the window. This will help you determine which offers work more effectively.
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