Pratical bag is needed during the war years
In the early 20th century, as the representative of the fashion, bag had become a common popular item and strange in kinds affected by the morale of Eastern civilization to the Europe. However, being ...
It is until the 1920s when the mass media advanced quickly that fashion was no longer the only thing for people in high society and women in different class took part in the line of catching up with fashion. At the same time, bag began to show its own characteristics too. Beaded bag made sounds in pace with the beat of the music when it was shaking, which played nice concerto one by one together with the famous jazz then.
The development of the Hollywood movie in the 1930s had a huge impact on the popularity of fashion. Having the streamlined shape, good shelves to show it, and simple materials to make it, bag then was classic and elegant.
The design of bag lay emphasis mostly on practicality and the trend of pragmatism was affected by the military design in the 1940s filling the smoke when the shoulder bag was very famous because it was the most practical bag to hold the bill of fixed rationing gas mask, ID cards and so on. People suffered a lot because of the war but just it which prompted bag to develop greatly to the civilianization and simplification.
The1950s was the years of ending of the war and gradual recovery of the economic, when women's clothes changed to be sexy and charming soon because of the imprisonment during the war years and people's desire of sex and competition after the war. In order to decorate clothes, bag began to be sexy and charming without exception.
At that period of time, the rock and pop music was not only the revolution of musical form, and it had formed a new language which was across geographical and cultural as well as was accepted by most young people. Youthful miniskirts and the revolution of pants style were born with the popularity of rock music. Miniskirt also called for new bag so that a variety of small bags which is long in shoulder strap and concise in style were on the shoulder of young person and it made the passers-by really envy.
In the seventies and eighties of the 20th century, the economic developed rapidly and in a sense bag had become a symbol of cultural status and identity. New material and design were gradually used to make the bag which broke people's traditional idea that was making payment for a good bag. With the appearance of the concept of new romanticism and classical revival in fashionable apparel, the fresh rustic style bag like some back packs having narrow strap, fishing bags and so on in the late 1970s, which also expressed people's hope to escape from the congestion and clamor of city surging in economic tide.
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