Process of Keyword Research?
Keyword research is a vital task to accomplish in Search Engine Optimization (SEO) which involves identifying words and phrases that will help your website rank in search engines based on users search...
Keyword research is a vital task to accomplish in Search Engine Optimization (SEO) which involves identifying words and phrases that will help your website rank in search engines based on users search term. These keywords play a role to define what your content is about which relates to the services and products you offer to your customers.
Keywords are words, phrases or even sentences that your potential customers search in search engines as their search queries. SEO keywords are basically differentiated into two broad terms. Here are some the best approach to do keywords research as researched by some of the best digital marketing or analytics company in world which adds value to your SEO work.
Broad / Generic
Process of Keyword Research
Ā Primary or focused keywords: These keywords directly target the essence of the word. Don’t use adjectives such as a, an, etc. Example: Battery charger, etc.
Ā Related keywords: These keywords are generally synonyms of your focused keywords. These keywords come in handy when your focused keywords have high volume and competition. Example: SRC Charger, Transformers, etc.
Ā Entity keywords: These keywords express what your business is about or the nature of your business. Example: Manufacturer, Textile Manufacturing Company, etc.
Ā Local keywords: These keywords are based on the location you wish to target. Example: IT Company in Kathmandu, Nepal, etc.
You can even combine all the components of the manual method to create long-tail keywords. For instance, Battery charger manufacturers in Kathmandu, Nepal, etc.
You can even obtain ideas on keywords through the suggestion we get from the search bar while we try to search certain queries. It can give you a rough idea of what keywords users are using to get the products or services.
This is another great way to get ideas on keywords by keeping an eye on your competitors' page. You can use different tools and figure out what are the most ranked keywords of your competitors from which you can determine and craft and tailor your own keyword strategy.
The related search area offered by Google on the bottom of the page is another great way to get insights on keywords that are being used by users as their search queries. These are suggestions given by Google itself which might help you get instant ideas on new keyword phrases.
Take advantage of tools out there such as Google Adwords Keyword Planner, SEMrush, etc. These tools not only give you ideas on keywords but help you analyze your competitors' keywords. You can choose your right keywords based on volume, competition, keyword density and CTR which is really helpful in the process of keyword research.
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