The era of constructing colossal 500-page websites in an attempt to sell a vast array of products is a thing of the past. Today's internet users prefer not to be overwhelmed with excessive information or a confusing array of product choices. Compact websites, or mini-sites, are rapidly becoming the preferred marketing strategy for many online entrepreneurs.
Compact websites are essentially a direct sales letter, typically confined to a single page, and an order form. They are devoid of banner ads, advertising links, or multiple product options. The focus is solely on promoting and selling a single product or service, guiding potential customers directly to the order form.
The effectiveness of these mini-sites lies in their nature as "direct response sites". Visitors are usually targeted individuals with a genuine interest in the product or service on offer.
Creating a compact website can take less than 30 minutes, a stark contrast to the months it can take to build a large-scale marketing site. Not only are they quicker and cheaper to create, but they also avoid many of the problems associated with larger sites.
One of the key advantages of compact websites is their low maintenance. Even the busiest individuals can find time to create one. This is a significant benefit for new online marketers who often make the mistake of setting up massive websites and then struggle to keep them updated with fresh content. The time-consuming maintenance leaves them with little time for the most crucial task - marketing!
Compact websites are straightforward and to the point. There's no need for fancy graphics or a multitude of links. Just a compelling sales letter and a simple order page. The ultimate goal of every marketer is to close the sale, and these mini-sites are designed to do just that.
Many marketers are dissatisfied with the sales letters provided by affiliate programs, so they design their own compact websites to help pre-sell the product or service. Another advantage of a mini-site is the ability to register a professional-looking domain name.
For instance, instead of using the URL provided by an affiliate program, which can often look unprofessional, you could register a more professional domain name and redirect it to your sales page. This not only looks more professional but also makes it easier for visitors to remember the URL if they wish to return in the future.
If you're interested in setting up multiple income streams, consider creating many compact websites. You can learn from pros like Marlon Sanders, Terry Dean, Phil Wiley, and Allan Gardyne why compact websites are the quickest and easiest path to internet profits. They also offer a variety of bonuses that will help get you started in the right direction.
In conclusion, if you're serious about making money on the internet without having to spend countless hours creating your website, then compact websites are definitely the way to go.
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