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Promotional Items Can Start A Buzz

Create a buzz and build brand identity by bypassing the defenses that people generally use when reading or viewing advertising with promotional gifts.

The only thing new about guerilla marketing is the name. It's also called buzz marketing, viral marketing, sticker marketing and stealth marketing. The main idea behind guerilla marketing is to raise awareness, create a buzz and build brand identity by bypassing the defenses that people generally use when reading or viewing advertising. Promotional items are one of the oldest forms of guerilla marketing in existence. The idea behind any type of business gifts are high on the list of effective marketing tools. But just handing out t-shirts with the name of your company on them isn't always the best way to do things. If you want to get your brand noticed, you have to mount a coordinated campaign to dress your market in your promotional items. T-shirts make a great tool in peer-to-peer marketing schemes, for example. Distribute the first wave of t-shirts to peer leaders along with information about your new productHealth Fitness Articles, and let them do the selling for you.

Article Tags: Promotional Items, Guerilla Marketing

Source: Free Articles from ArticlesFactory.com

ABOUT THE AUTHOR


Gareth Parkin is the co-founder of Ideasbynet, the UK's leading online supplier of promotional items and custom printed promotional products.



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