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Promotional Items Entice Sponsors

Promotional items are a key part in designing a sponsorship plan that can help you to attract the funding that your event needs in order to be successful.

If you've ever run a conference, you know how expensive they can be. The best way to offset the expense of running a conference for your industry is to solicit sponsorships from companies who do business with people in your field. Promotional items can be a key part in designing a sponsorship plan that attracts the funding and sponsorship that your event needs to be successful. Here are six steps to building a successful sponsorship plan for your event.

  1. Start early.

Successful planning for a major event starts as much as a year in advance. You'll need lead time for planning, booking the event venue, hiring staff for the event and ordering promotional items, flyers and all the other little products that will make your event a success.

  1. Create your budget.

Before you can start soliciting sponsors and raising money, you have to know how much you need to raise for a successful event. Gather prices for event venue, catering, promotional items, publicity, event staff and security, then add it all up to come up with a grand total.

  1. Break your budget down to levels.

Most conferences and events offer a range of sponsorship levels for varying contributions. Most commonly, the levels are tagged Platinum Sponsor, Gold Sponsor, Silver Sponsor… and running down into Sponsor, Contributor and Friend. Break down your budget by percentages – you might set the cost of  the Platinum Sponsor contribution at 25% of the total budget, two Gold sponsors at 15% each of the total budget, five silver sponsors at 5% each of the total budget, Sponsors at 2% and Friends at any level of sponsorship.

  1. Decide what you can offer to sponsors in return for their contribution.

Companies give sponsorships in return for publicity and promotion. The more publicity they get, the higher the amount they're willing to contribute. In most cases, the event's overall sponsor will expect that their name will be featured prominently on every bit of literature and publicity that goes out about the event. In addition, you'll feature their name prominently on all business gifts for a major conference. Most will assign a personal representative who will offer adviceBusiness Management Articles, help with plans and even send reminders to help keep you on track toward a successful conference or event.

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Gareth Parkin is the co-founder of Ideasbynet, the UK's leading online supplier of promotional items and custom printed promotional products.

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